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The EU-US Data Privacy Framework OR “Can I use GA legally now?”

In this blog post, you’ll learn: What is an adequacy decision and what does it mean for data transfers to the US? What are the latest developments for the EU-US Data Protection Framework? What impact does it have on my data strategy and use of US-based ...
A Data Engineer’s Highlights of PyCon Berlin 2023

I am Mariia, a Data Engineer in the Data Product team at FELD M. In April 2023, my colleague and I visited Berlin to attend the famous PyCon – the largest European convention for the discussion and promotion of the Python programming language. Every year ...
The Battle of Google’s Looker Products: Which One is Right for Your Data Visualization Needs?

Looker and Looker Studio (Pro), formerly known as Google Data Studio, are two widely used business intelligence tools of the Google cosmos that help creating interactive dashboards and reports. Both tools have their own strengths and are designed for ...
Read moreSHIFT happens: When machines need morals

This year, FELD M participated for the third time in the “SHIFT – Conference on Digital Ethics”, which took place on 20 April at the X-TRA in Zurich/Switzerland. After two digital conferences, the approximately 220 conference participants were able to ...
Read moreCan I Get a Honk Honk for Consent? – Navigating Consent Management and Analytics Use Cases in Connected Driving

Everyone is talking about CTV (Connected Television), IoT (Internet of Things) and Connected Driving. For a long time now, we have not only used the remote control to unlock the car, but also navigate confidently through the many options and conveniences ...
Read moreArtificial intelligence and personalization won’t save you (sorry).

Why it makes more sense to give conversion optimization the attention it deserves. Over the past few months, growing numbers of customers have contacted us at FELD M with questions like, “We bought a leading digital marketing suite that has AI components ...
Read moreBye bye Universal Analytics: How to get ready for GA4

The end of Universal Analytics: What's happening with your data? The time has come: Google‘s Universal Analytics has had its day – at least in the eye of Google itself. Since its successor Google Analytics 4 was first announced and published in 2020, ...
Read moreProduct Analytics – A first glimpse of a new area of analytics

We at FELD M have been active in the field of digital analytics for many years now, consulting a multitude of clients from various industries. Over this time, we witnessed a dynamic development.
Read moreStudy: Sound is what makes music – but it takes harmony to create consent

The role of tonality for cookie banner messaging While companies develop more and more capabilities to analyze data and derive business impact with the help of data, increasing data protection regulations make it continuously harder to leverage or even ...
Read moreGoogle’s FLoC vs. Topics – Old Wine in New Bottles?

A few weeks ago, Google surprised the advertising world with its announcement that it would stop working on its “Federated Learning of Cohorts” technology, FLoC for short, and instead focus on “Topics API” from now on. With Topics, as before with FLoC, ...
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