01.11.2023, timer 19 minute read

5 Big Hurdles in Taking Machine Learning to Production

Ever since the rise of OpenAI and Stable Diffusion, machine learning has been hyped as a game-changing technology that can revolutionize everything from our everyday work life to how businesses function on a fundamental level. By leveraging machine ...

26.07.2023, timer 6 minute read

Grow up your Data Strategy: A Maturity Assessment Tool for Grown-Ups

Today, many organizations are struggling to keep up with the rapidly increasing volume and complexity of data being generated by their operations. Some organizations are still relying on manual data collection and analysis processes, which can be ...

23.07.2023, timer 7 minute read

FELD M @ Adobe Summit EMEA 2023 — A Summary of Insights & Trends

Focus topics and tools at the Adobe Summit EMEA 2023 During our two days in London, the Summit featured a variety of sessions where we were able to learn a lot about other companies’ experiences and exciting use cases from different industries, as well ...

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23.07.2023, timer 5 minute read

The EU-US Data Privacy Framework OR “Can I use GA legally now?”

In this blog post, you’ll learn: What is an adequacy decision and what does it mean for data transfers to the US? What are the latest developments for the EU-US Data Protection Framework? What impact does it have on my data strategy and use of US-based ...

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13.07.2023, timer 10 minute read

A Data Engineer’s Highlights of PyCon Berlin 2023

I am Mariia, a Data Engineer in the Data Product team at FELD M. In April 2023, my colleague and I visited Berlin to attend the famous PyCon – the largest European convention for the discussion and promotion of the Python programming language. Every year ...

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17.05.2023, timer 13 minute read

The Battle of Google’s Looker Products: Which One is Right for Your Data Visualization Needs?

Looker and Looker Studio (Pro), formerly known as Google Data Studio, are two widely used business intelligence tools of the Google cosmos that help creating interactive dashboards and reports. Both tools have their own strengths and are designed for ...

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27.04.2023, timer 5 minute read

SHIFT happens: When machines need morals

This year, FELD M participated for the third time in the “SHIFT – Conference on Digital Ethics”, which took place on 20 April at the X-TRA in Zurich/Switzerland. After two digital conferences, the approximately 220 conference participants were able to ...

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03.03.2023, timer 11 minute read

Can I Get a Honk Honk for Consent? – Navigating Consent Management and Analytics Use Cases in Connected Driving

Everyone is talking about CTV (Connected Television), IoT (Internet of Things) and Connected Driving. For a long time now, we have not only used the remote control to unlock the car, but also navigate confidently through the many options and conveniences ...

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12.09.2022, timer 4 minute read

Artificial intelligence and personalization won’t save you (sorry).

Why it makes more sense to give conversion optimization the attention it deserves. Over the past few months, growing numbers of customers have contacted us at FELD M with questions like, “We bought a leading digital marketing suite that has AI components ...

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13.07.2022, timer 2 minute read

Bye bye Universal Analytics: How to get ready for GA4

The end of Universal Analytics: What's happening with your data? The time has come: Google‘s Universal Analytics has had its day – at least in the eye of Google itself. Since its successor Google Analytics 4 was first announced and published in 2020, ...

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