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Product Analytics – A first glimpse of a new area of analytics

We at FELD M have been active in the field of digital analytics for many years now, consulting a multitude of clients from various industries. Over this time, we witnessed a dynamic development.
Study: Sound is what makes music – but it takes harmony to create consent

The role of tonality for cookie banner messaging While companies develop more and more capabilities to analyze data and derive business impact with the help of data, increasing data protection regulations make it continuously harder to leverage or even ...
Google’s FLoC vs. Topics – Old Wine in New Bottles?

A few weeks ago, Google surprised the advertising world with its announcement that it would stop working on its “Federated Learning of Cohorts” technology, FLoC for short, and instead focus on “Topics API” from now on. With Topics, as before with FLoC, ...
Read moreNagging and meatballs – Dark Patterns in Consent Management

Dark patterns are familiar to most of us, especially from the so-called “social media”, but they are increasingly finding their way into cookie banners and consent management. The GDPR provides very clear guidelines on how valid consent must be given, ...
Read moreA new German data protection law: TTDSG – What you need to know now

Tl;dr The TTDSG regulates provisions on telecommunications secrecy and data protection for telemedia, i.e., websites. It replaces the data protection regulations of the Telemedia Act (TMG) and the Telecommunications Act (TKG), adapts them to the ...
Read morePutting ourselves on the MarTech map with Datacroft: FELD M Products

The field of marketing technology (MarTech) has been growing at an astounding rate over the last few years. Some months ago, there were an estimated 8,000 different tools and solutions out on the market, and these numbers are expected to continue ...
Read moreHow to kill many birds with one stone? – Automated modification of hundreds of Adobe Analysis Workspace Projects

As a consequence of a client’s legal decision, we were tasked with adding disclaimers to hundreds of Adobe Analysis Workspace Projects. The following requirements had to be met:
Read moreAdobe Launch Extensions to the Rescue: Why I wrote my own Custom Code Action

Two years ago I wrote my own Adobe Launch Extension to address the issues I had with the Custom Code Rule Action (CCA) provided by Adobe’s Core Extension. Sparked by a recent discussion on twitter, I felt validated to finally make this post.
Read moreOne brand, many markets – and even more stakeholders

How FELD M implements your complex web analytics tracking setup in a tag management system It is not unusual that country websites differ not only in language but also in content. This usually requires a complex web tracking setup in the tag management ...
Read moreHow-to guide: Connect your GA4 property with BigQuery

With the announcement of Google Analytics 4 (GA4), Google takes the next step for their analytics platform. This step involves some of the biggest feature changes in Google Analytics history. The well-known data model was changed and reduced to one ...
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