01.11.2023,
19 minute read
19 minute read
5 Big Hurdles in Taking Machine Learning to Production
Ever since the rise of OpenAI and Stable Diffusion, machine learning has been hyped as a game-changing technology that can revolutionize everything from our everyday work life to how businesses function on a fundamental level. By leveraging machine ...
26.07.2023,
6 minute read
6 minute read
Grow up your Data Strategy: A Maturity Assessment Tool for Grown-Ups
Today, many organizations are struggling to keep up with the rapidly increasing volume and complexity of data being generated by their operations. Some organizations are still relying on manual data collection and analysis processes, which can be ...
23.07.2023,
7 minute read
7 minute read
FELD M @ Adobe Summit EMEA 2023 — A Summary of Insights & Trends
Focus topics and tools at the Adobe Summit EMEA 2023 During our two days in London, the Summit featured a variety of sessions where we were able to learn a lot about other companies’ experiences and exciting use cases from different industries, as well ...
Read more
23.07.2023,
5 minute read
5 minute read
The EU-US Data Privacy Framework OR “Can I use GA legally now?”
In this blog post, you’ll learn: What is an adequacy decision and what does it mean for data transfers to the US? What are the latest developments for the EU-US Data Protection Framework? What impact does it have on my data strategy and use of US-based ...
Read more
13.07.2023,
10 minute read
10 minute read
A Data Engineer’s Highlights of PyCon Berlin 2023
I am Mariia, a Data Engineer in the Data Product team at FELD M. In April 2023, my colleague and I visited Berlin to attend the famous PyCon – the largest European convention for the discussion and promotion of the Python programming language. Every year ...
Read more
27.04.2023,
5 minute read
5 minute read
SHIFT happens: When machines need morals
This year, FELD M participated for the third time in the “SHIFT – Conference on Digital Ethics”, which took place on 20 April at the X-TRA in Zurich/Switzerland. After two digital conferences, the approximately 220 conference participants were able to ...
Read more
03.03.2023,
11 minute read
11 minute read
Can I Get a Honk Honk for Consent? – Navigating Consent Management and Analytics Use Cases in Connected Driving
Everyone is talking about CTV (Connected Television), IoT (Internet of Things) and Connected Driving. For a long time now, we have not only used the remote control to unlock the car, but also navigate confidently through the many options and conveniences ...
Read more
12.09.2022,
4 minute read
4 minute read
Artificial intelligence and personalization won’t save you (sorry).
Why it makes more sense to give conversion optimization the attention it deserves. Over the past few months, growing numbers of customers have contacted us at FELD M with questions like, “We bought a leading digital marketing suite that has AI components ...
Read more
13.07.2022,
2 minute read
2 minute read
Bye bye Universal Analytics: How to get ready for GA4
The end of Universal Analytics: What's happening with your data? The time has come: Google‘s Universal Analytics has had its day – at least in the eye of Google itself. Since its successor Google Analytics 4 was first announced and published in 2020, ...
Read more
On-demand webinar
On-demand webinar
21.03.2022,
6 minute read
6 minute read
Product Analytics – A first glimpse of a new area of analytics
We at FELD M have been active in the field of digital analytics for many years now, consulting a multitude of clients from various industries. Over this time, we witnessed a dynamic development.
Read more