21.02.2022,
11 minute read
11 minute read
Google’s FLoC vs. Topics – Old Wine in New Bottles?
A few weeks ago, Google surprised the advertising world with its announcement that it would stop working on its “Federated Learning of Cohorts” technology, FLoC for short, and instead focus on “Topics API” from now on. With Topics, as before with FLoC, ...
24.01.2022,
1 minute read
1 minute read
Nagging and meatballs – Dark Patterns in Consent Management
Dark patterns are familiar to most of us, especially from the so-called “social media”, but they are increasingly finding their way into cookie banners and consent management. The GDPR provides very clear guidelines on how valid consent must be given, ...
01.12.2021,
6 minute read
6 minute read
A new German data protection law: TTDSG – What you need to know now
Tl;dr The TTDSG regulates provisions on telecommunications secrecy and data protection for telemedia, i.e., websites. It replaces the data protection regulations of the Telemedia Act (TMG) and the Telecommunications Act (TKG), adapts them to the ...
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28.07.2021,
7 minute read
7 minute read
Putting ourselves on the MarTech map with Datacroft: FELD M Products
The field of marketing technology (MarTech) has been growing at an astounding rate over the last few years. Some months ago, there were an estimated 8,000 different tools and solutions out on the market, and these numbers are expected to continue ...
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27.07.2021,
6 minute read
6 minute read
How to kill many birds with one stone? – Automated modification of hundreds of Adobe Analysis Workspace Projects
As a consequence of a client’s legal decision, we were tasked with adding disclaimers to hundreds of Adobe Analysis Workspace Projects. The following requirements had to be met:
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25.04.2021,
9 minute read
9 minute read
Adobe Launch Extensions to the Rescue: Why I wrote my own Custom Code Action
Two years ago I wrote my own Adobe Launch Extension to address the issues I had with the Custom Code Rule Action (CCA) provided by Adobe’s Core Extension. Sparked by a recent discussion on twitter, I felt validated to finally make this post.
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08.04.2021,
4 minute read
4 minute read
One brand, many markets – and even more stakeholders
How FELD M implements your complex web analytics tracking setup in a tag management system It is not unusual that country websites differ not only in language but also in content. This usually requires a complex web tracking setup in the tag management ...
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07.12.2020,
9 minute read
9 minute read
How-to guide: Connect your GA4 property with BigQuery
With the announcement of Google Analytics 4 (GA4), Google takes the next step for their analytics platform. This step involves some of the biggest feature changes in Google Analytics history. The well-known data model was changed and reduced to one ...
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22.10.2020,
4 minute read
4 minute read
The new Google Analytics 4 – The perfect transition through parallel operation of GA and GA4
With Google Analytics 4 (GA4) (formerly App+Web property), Google is launching a completely new tracking tool. This is the first time in the history of Google Analytics that a hard cut is made in the data because historical data cannot be transferred to ...
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On-demand webinar
On-demand webinar
06.10.2020,
5 minute read
5 minute read
FELD M at the Greentech Festival and DMEXCO@home – Was it worth it?
In 2020, everything turned out differently than planned and the organizers of the big conferences had to rethink their plans. As a result, most events in the digital industry took place online. But this also means that there are a lot of interesting ...
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