Blog

Looker and Looker Studio (Pro), formerly known as Google Data Studio, are two widely used business intelligence tools of the Google cosmos that help creating interactive dashboards and reports. Both tools have their own strengths and are designed for different use cases and target groups. In this article, we explore the features of each tool […]

This year, FELD M participated for the third time in the “SHIFT – Conference on Digital Ethics”, which took place on 20 April at the X-TRA in Zurich/Switzerland. After two digital conferences, the approximately 220 conference participants were able to discuss in person again this year. The conference featured numerous high-profile speakers who presented their […]

Everyone is talking about CTV (Connected Television), IoT (Internet of Things) and Connected Driving. For a long time now, we have not only used the remote control to unlock the car, but also navigate confidently through the many options and conveniences of the digital car – from cockpit systems to the vehicle app on the […]

Why it makes more sense to give conversion optimization the attention it deserves. Over the past few months, growing numbers of customers have contacted us at FELD M with questions like, “We bought a leading digital marketing suite that has AI components and want to personalize now. What cases do you suggest without having seen […]

Time has come: Google‘s Universal Analytics has had its day – at least in the eye of Google itself. Since its successor Google Analytics 4 was first announced and initially published in 2020, marketers and analysts have been asking themselves: When will the final switch to GA4 take place? And what happens to our data […]

We at FELD M have been active in the field of digital analytics for many years now, consulting a multitude of clients from various industries. Over this time, we witnessed a dynamic development. It started with rudimentary native analytics implementations with only very limited reporting possibilities and data access only restricted to few persons within […]

The role of tonality for Cookie Banner messaging While companies develop more and more capabilities to analyze data and derive business impact with the help of data, increasing data protection regulations make it continuously harder to leverage or even collect data. Consumers have – luckily – the chance to decide in increasingly detailed ways if […]

A few weeks ago, Google surprised the advertising world with its announcement that it would stop working on its “Federated Learning of Cohorts” technology, FLoC for short, and instead focus on “Topics API” from now on. With Topics, as before with FLoC, Google is trying to develop an alternative for the third-party cookie. Google is […]

Dark Patterns in Consent Management – and why you should do without them Dark patterns are familiar to most of us, especially from the so-called “social media”, but they are increasingly finding their way into cookie banners and consent management. The GDPR provides very clear guidelines on how valid consent must be given, namely, above […]

Tl;dr: The TTDSG regulates provisions on telecommunications secrecy and data protection for telemedia, i.e., websites. It replaces the data protection regulations of the Telemedia Act (TMG) and the Telecommunications Act (TKG), adapts them to the regulations of the GDPR and primarily serves to implement the ePrivacy Directive. The aim is primarily to create legal clarity. […]