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Ever since the rise of OpenAI and Stable Diffusion, machine learning has been hyped as a game-changing technology that can revolutionize everything from our everyday work life to how businesses function on a fundamental level. By leveraging machine learning algorithms, businesses can automate processes, improve customer experiences, and make data-driven decisions at scale. To do […]

Today, many organizations are struggling to keep up with the rapidly increasing volume and complexity of data being generated by their operations. Some organizations are still relying on manual data collection and analysis processes, which can be time-consuming, error-prone, and limit the ability to make data-driven decisions in real-time. Additionally, there may be a lack […]

In this blog post, you’ll learn: What is an adequacy decision and what does it mean for data transfers to the US? What are the latest developments for the EU-US Data Protection Framework? What impact does it have on my data strategy and use of US-based tools such as Google Analytics? What might happen next? […]

Focus topics and tools at the Adobe Summit 2023 How to navigate a cookieless world: Real-Time CDP Personalized insights & engagement: Real Madrid use case GenAI: Adobe Sensei A party of three: Insights for analysts, marketers and product teams Summary   Focus topics and tools at the Adobe Summit EMEA 2023 During our two days […]

I am Mariia, a Data Engineer in the Data Product team at FELD M. In April 2023, my colleague and I visited Berlin to attend the famous PyCon – the largest European convention for the discussion and promotion of the Python programming language. Every year it gathers Python users and enthusiasts from all over the […]

Looker and Looker Studio (Pro), formerly known as Google Data Studio, are two widely used business intelligence tools of the Google cosmos that help creating interactive dashboards and reports. Both tools have their own strengths and are designed for different use cases and target groups. In this article, we explore the features of each tool […]

This year, FELD M participated for the third time in the “SHIFT – Conference on Digital Ethics”, which took place on 20 April at the X-TRA in Zurich/Switzerland. After two digital conferences, the approximately 220 conference participants were able to discuss in person again this year. The conference featured numerous high-profile speakers who presented their […]

Everyone is talking about CTV (Connected Television), IoT (Internet of Things) and Connected Driving. For a long time now, we have not only used the remote control to unlock the car, but also navigate confidently through the many options and conveniences of the digital car – from cockpit systems to the vehicle app on the […]

Why it makes more sense to give conversion optimization the attention it deserves. Over the past few months, growing numbers of customers have contacted us at FELD M with questions like, “We bought a leading digital marketing suite that has AI components and want to personalize now. What cases do you suggest without having seen […]

Time has come: Google‘s Universal Analytics has had its day – at least in the eye of Google itself. Since its successor Google Analytics 4 was first announced and initially published in 2020, marketers and analysts have been asking themselves: When will the final switch to GA4 take place? And what happens to our data […]