Artificial intelligence and personalization won’t save you (sorry).

on 12.09.2022 by Dr. Marco Linz

Why it makes more sense to give conversion optimization the attention it deserves. Over the past few months, growing numbers of customers have contacted us at FELD M with questions like, “We bought a leading digital marketing suite that has AI components and want to personalize now. What cases do you suggest without having seen […]

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Bye bye Universal Analytics: How to get ready for GA4

on 14.07.2022 by Askar Abdullaev, Luiz H. Bitteti

Time has come: Google‘s Universal Analytics has had its day – at least in the eye of Google itself. Since its successor Google Analytics 4 was first announced and initially published in 2020, marketers and analysts have been asking themselves: When will the final switch to GA4 take place? And what happens to our data […]

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Product Analytics – A first glimpse of a new area of analytics

on 22.03.2022 by Daria L., Christian Spannbauer, David Berger

We at FELD M have been active in the field of digital analytics for many years now, consulting a multitude of clients from various industries. Over this time, we witnessed a dynamic development. It started with rudimentary native analytics implementations with only very limited reporting possibilities and data access only restricted to few persons within […]

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Study: Sound is what makes music – but it takes harmony to create consent

on 04.03.2022 by Dr. Isabelle Kes, Alexander Eiting

The role of tonality for Cookie Banner messaging While companies develop more and more capabilities to analyze data and derive business impact with the help of data, increasing data protection regulations make it continuously harder to leverage or even collect data. Consumers have – luckily – the chance to decide in increasingly detailed ways if […]

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Google’s FLoC vs. Topics – Old Wine in New Bottles?

on 22.02.2022 by Stefan Riegler

A few weeks ago, Google surprised the advertising world with its announcement that it would stop working on its “Federated Learning of Cohorts” technology, FLoC for short, and instead focus on “Topics API” from now on. With Topics, as before with FLoC, Google is trying to develop an alternative for the third-party cookie. Google is […]

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Nagging and meatballs – Dark Patterns in Consent Management

on 24.01.2022 by Dr. Ramona Greiner

Dark Patterns in Consent Management – and why you should do without them Dark patterns are familiar to most of us, especially from the so-called “social media”, but they are increasingly finding their way into cookie banners and consent management. The GDPR provides very clear guidelines on how valid consent must be given, namely, above […]

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A new German data protection law: TTDSG – What you need to know now

on 02.12.2021 by Andrea Kawall, Dr. Ramona Greiner

Tl;dr: The TTDSG regulates provisions on telecommunications secrecy and data protection for telemedia, i.e., websites. It replaces the data protection regulations of the Telemedia Act (TMG) and the Telecommunications Act (TKG), adapts them to the regulations of the GDPR and primarily serves to implement the ePrivacy Directive. The aim is primarily to create legal clarity. […]

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Putting ourselves on the MarTech map with Datacroft: FELD M Products

on 29.07.2021 by Eliot

Part 1, The Datacroft „Link Manager“ Campaign Tracking Tool The field of marketing technology (MarTech) has been growing at an astounding rate over the last years. Some months ago, there were an estimated 8.000 different tools and solutions out on the market*, and these numbers are expected to explode a lot more in the future. […]

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How to kill many birds with one stone? – Automated modification of hundreds of Adobe Analysis Workspace Projects

on 28.07.2021 by FELD M Data Product Team

As a consequence of a client’s legal decision, we were tasked to add disclaimers to hundreds of Adobe Analysis Workspace Projects. The following requirements had to be met: For each project, a new panel including the disclaimer must be positioned at the top, prior to any other report element. The report suite for the disclaimer […]

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Adobe Launch Extensions to the Rescue: Why I wrote my own Custom Code Action

on 26.04.2021 by Hannes Schmieding

Two years ago I wrote my own Adobe Launch Extension to address the issues I had with the Custom Code Rule Action (CCA) provided by Adobe’s Core Extension. Sparked by a recent discussion on twitter, I felt validated to finally make this post. I am also releasing a new extension Friendly Helpers which includes a […]

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