Blog

Remember when marketers realized that most of the traffic on their website was coming from smartphones? And the rush that followed as they tried to check whether their website even worked on a small screen? Fortunately, today no one doubts the importance of this topic – optimizing the user experience on mobile devices has become […]

As in previous years, FELD M was visiting re:pubilca 2024 in Berlin and engaged with some of the currently socially relevant discourses. From data, data ethics and AI to the future of care and personal insights into crisis journalism, there were plenty of interesting and exciting talks and presentations. Our colleague Dr. Ramona Greiner also […]

Hello, weary traveler. You’ve likely read about the modern data stack, a set of components to collect and analyze data, optimized for maximum accessibility, scalability, maintainability, and robustness.  In this article, we’ll outline four key factors you should consider when selecting the tools in your modern data stack: your people, your data use cases, your budget, […]

In an era where privacy regulations are shaping the digital landscape, mastering consent management is the key to safeguarding your digital ad revenue. In this guide, we’ll delve into the Digital Markets Act (DMA) and Google Consent Mode, shedding light on how a reliable Consent Management Platform (CMP) can help you navigate these complexities.   […]

Ever since the rise of OpenAI and Stable Diffusion, machine learning has been hyped as a game-changing technology that can revolutionize everything from our everyday work life to how businesses function on a fundamental level. By leveraging machine learning algorithms, businesses can automate processes, improve customer experiences, and make data-driven decisions at scale. To do […]

Today, many organizations are struggling to keep up with the rapidly increasing volume and complexity of data being generated by their operations. Some organizations are still relying on manual data collection and analysis processes, which can be time-consuming, error-prone, and limit the ability to make data-driven decisions in real-time. Additionally, there may be a lack […]

In this blog post, you’ll learn: What is an adequacy decision and what does it mean for data transfers to the US? What are the latest developments for the EU-US Data Protection Framework? What impact does it have on my data strategy and use of US-based tools such as Google Analytics? What might happen next? […]

Focus topics and tools at the Adobe Summit 2023 How to navigate a cookieless world: Real-Time CDP Personalized insights & engagement: Real Madrid use case GenAI: Adobe Sensei A party of three: Insights for analysts, marketers and product teams Summary   Focus topics and tools at the Adobe Summit EMEA 2023 During our two days […]

I am Mariia, a Data Engineer in the Data Product team at FELD M. In April 2023, my colleague and I visited Berlin to attend the famous PyCon – the largest European convention for the discussion and promotion of the Python programming language. Every year it gathers Python users and enthusiasts from all over the […]

Looker and Looker Studio (Pro), formerly known as Google Data Studio, are two widely used business intelligence tools of the Google cosmos that help creating interactive dashboards and reports. Both tools have their own strengths and are designed for different use cases and target groups. In this article, we explore the features of each tool […]