Blog

Adobe Launch Extensions to the Rescue: Why I wrote my own Custom Code Action

on 26.04.2021 by Hannes Schmieding

Two years ago I wrote my own Adobe Launch Extension to address the issues I had with the Custom Code Rule Action (CCA) provided by Adobe’s Core Extension. Sparked by a recent discussion on twitter, I felt validated to finally make this post. I am also releasing a new extension Friendly Helpers which includes a […]

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One brand, many markets – and even more stakeholders

on 09.04.2021 by Michaela Nerlich

How FELD M implements your complex web analytics tracking setup in a tag management system It is not unusual that country websites differ not only in language, but also in content. This usually requires a complex web tracking setup in the tag management system, especially when multiple stakeholders also come into play. The seemingly unsolvable […]

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Why and how you should connect your Google Analytics 4 Property to BigQuery

on 08.12.2020 by Eric Böhme, Thomas Symann

With the announcement of Google Analytics 4 (GA4), Google takes the next step for their analytics platform. This step involves some of the biggest feature changes in the Google Analytics history. The well-known data model was changed and reduced to one available type (“events”) that can be sent to GA4. Also, new features to analyse data collected from web or apps natively […]

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The new Google Analytics 4 – The perfect transition through parallel operation of GA and GA4

on 23.10.2020 by Thomas Symann, Claes Holmqvist, Eric Böhme

With Google Analytics 4 (GA4) (formerly App+Web property), Google is launching a completely new tracking tool. This is the first time in the history of Google Analytics that a hard cut is made in the data, because historical data cannot be transferred to GA4. The data model has also been revised. After 15 years of GA with only […]

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FELD M at the Greentech Festival and DMEXCO@home – What’s worth it?

on 07.10.2020 by Dr. Ramona Greiner

In 2020, everything turned out differently than planned and the organizers of the big conferences had to rethink their plans. As a result, most events in the digital industry took place online. But this also means that there are a lot of interesting events around the world that one could potentially attend and the agony […]

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A traditional data warehouse is replaced – an EDP-lovestory.

on 27.08.2020 by Bernhard Janetzki

Let’s get this party started – A promising first contact In mid-March 2019, we received a message from Christian Weber, the COO of Freeletics, via the contact form of our company website. A former colleague from Switzerland had recommended us because they needed support in the redesign and development of a solution in AWS to […]

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Virtual Tableau Test Drive on 17.09.2020

on 24.08.2020 by Erik Klemusch

For all those who have wanted to take their first steps with Tableau for a long time, but have not yet been able to do so: Next month is your opportunity! We are looking forward to holding a “Tableau Test Drive” session next month on 17.09.2020 . This will be your opportunity to do first […]

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A New German Data Protection Act (TTDSG) and the Future of Consent Management

on 13.08.2020 by Dr. Ramona Greiner

tl;dr / Management Summary The most exciting innovations of the planned German data protection law so far are the clear and expressly regulated exceptions to the requirement of consent (over and above the technical necessity according to the 5 para. 3 ePrivacy Directive) for contractual obligations or for the fulfilment of legal obligations the possible […]

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Virtual Tableau Test Drive on 25.06.2020

on 13.05.2020 by Erik Klemusch

For all those who have wanted to take their first steps with Tableau for a long time, but have not yet been able to do so: Next month is your opportunity! We are looking forward to holding a “Tableau Test Drive” session next month on 25.06.2020 . This will be your opportunity to do first […]

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FELD M’s Best Practices and Guidelines in Times of Corona

on 08.04.2020 by Dr. Ramona Greiner, Dr. Matthias Böck, Dr. Felix Köbler

We described in our previous article “Embracing Black Swans – How FELD M deals with Corona-induced challenges” why FELD M has already created good conditions in the past to deal well with an exceptional situation like this. Now we want to share our best practices with you on how we currently deal with the corona […]

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