Welcome to our blog
- All
- AI
- Adobe
- Analytics & business intelligence
- Best practices
- CDP
- CRO & personalization
- Code & tech
- Conferences & events
- Conversion funnel
- Data engineering & architecture
- Data strategy
- Digital responsibility
- Marketing measurement
- Privacy & data protection
- Product analytics
- Web & digital analytics
E-commerce analytics toolkit: 7 essential dashboards

The ideal e-commerce analytics reports should make it easy for you to see what’s working and where action is needed. Clarity beats complexity, every time.
Guide to mobile app tracking: Everything you need to know for a solid app tracking setup

Apps are often the primary way businesses connect with their customers. But launching an app is just the start – real success comes from understanding what users are doing within the app. That’s where data makes all the difference, and it’s also where ...
Recap d3con 2025: Retail media, measurement, and the future of data-driven marketing

Introduction We recently had the chance to attend d3con 2025—Germany’s leading conference on data-driven advertising. As a team deeply involved in marketing measurement, ad operations, and data strategy, attending d3con was a natural fit. Though we only ...
Read moreWhat’s New in the Updated Amplitude Extension for Adobe Launch

We’re happy to introduce the latest version of the Adobe Launch extension designed for integrating with Amplitude, packed with enhancements to simplify setup, improve usability, and support advanced configurations.
Read moreMastering Mobile App Tracking: Different Paths to Seamless Analytics

Introduction Remember when marketers realized that most of the traffic on their website was coming from smartphones? And the rush that followed as they tried to check whether their website even worked on a small screen? Fortunately, today no one doubts ...
Read moreServer-side tracking explained

Introduction Reliable data is the foundation for successful marketing and analytics. Constantly evolving tracking prevention measures by browser and device manufacturers, as well as stricter data protection regulations, make this increasingly difficult. ...
Read moreFELD M @ Adobe Summit EMEA 2023 — A Summary of Insights & Trends

Focus topics and tools at the Adobe Summit EMEA 2023 During our two days in London, the Summit featured a variety of sessions where we were able to learn a lot about other companies’ experiences and exciting use cases from different industries, as well ...
Read moreThe Battle of Google’s Looker Products: Which One is Right for Your Data Visualization Needs?

Looker and Looker Studio (Pro), formerly known as Google Data Studio, are two widely used business intelligence tools of the Google cosmos that help creating interactive dashboards and reports. Both tools have their own strengths and are designed for ...
Read moreBye bye Universal Analytics: How to get ready for GA4

The end of Universal Analytics: What's happening with your data? The time has come: Google‘s Universal Analytics has had its day – at least in the eye of Google itself. Since its successor Google Analytics 4 was first announced and published in 2020, ...
Read moreProduct Analytics – A first glimpse of a new area of analytics

We at FELD M have been active in the field of digital analytics for many years now, consulting a multitude of clients from various industries. Over this time, we witnessed a dynamic development.
Read moreYou may also be interested in:
-
Whitepaper
Data strategy study 2023
5 things that successful data-driven companies do right
-
On-demand webinar
Data strategy
-
Newsletter
"All Things Google" Newsletter
Get the latest updates from Google's universe!