01.10.2026,
8 minute read
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8 minute read
Part 2: AI traffic and data quality: How AI bots distort your data
AI traffic series · Part 2 of 5 The sharp increase in bot traffic across the internet poses a considerable risk to the quality of your web analytics data. In the following blog post, we'll look at the metrics AI crawlers distort and why it’s a problem ...
01.10.2026,
8 minute read
8 minute read
Part 1: AI crawlers and AI SEO: The two faces of AI traffic
AI traffic series - Part 1 of 5 For the kick-off of our five-part series about AI traffic, we'll be looking at the two fundamental phenomena behind AI traffic: AI bots and AI crawlers. These automated bots visit websites independently, comb through the ...
30.09.2026,
3 minute read
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3 minute read
Decoding AI traffic: A series for analytics professionals
AI traffic series · Introduction Web analysts are facing a new challenge: a rapidly growing share of website traffic no longer comes from human visitors, but from AI-powered bots. These AI crawlers are crawling the web on an unprecedented scale, while ...
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18.08.2026,
9 minute read
9 minute read
All Things Google 2026: Google Analytics, Tag Manager & more updates, condensed for you
The below is an online archive of our All Things Google newsletter for your reference. New editions will be added to this page throughout 2026, but if you'd like to receive the newsletter as soon as it goes out, you can register below to receive these ...
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15.06.2026,
3 minute read
3 minute read
Password rotation for Adobe Analytics FTP/SFTP – What do I actually need to do?
Adobe Analytics FTP/SFTP security update: What do I actually need to do? Adobe recently informed customers about a required security measure affecting FTP/SFTP access in Adobe Analytics. It stems from an information disclosure vulnerability Adobe ...
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04.03.2026,
7 minute read
7 minute read
How to detect AI traffic in Adobe Analytics: A practical guide
As digital analytics experts at FELD M, we've observed a significant shift in how users are consuming online content. It’s no longer just humans browsing your pages and products. AI agents are now acting on behalf of humans, searching for information, ...
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11.12.2025,
16 minute read
16 minute read
The battle of Google’s Looker products: which one is right for your data visualization needs?
Please note: This article was first published in 2023 and was last updated on December 11, 2025. Looker and Looker Studio (Pro), formerly known as Google Data Studio, are two widely used business intelligence tools of the Google cosmos that help you ...
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16.10.2025,
6 minute read
6 minute read
Power BI maps explained: Native, marketplace, and best practices
Numbers tell stories, but location gives those stories context. With maps in Power BI, you can view your data from an entirely new perspective — literally. By plotting information geographically, it becomes easier to identify trends, uncover hidden ...
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04.09.2025,
10 minute read
10 minute read
E-commerce analytics toolkit: 7 essential dashboards
The ideal e-commerce analytics reports should make it easy for you to see what’s working and where action is needed. Clarity beats complexity, every time.
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On-demand webinar
On-demand webinar
15.04.2025,
15 minute read
15 minute read
Guide to mobile app tracking: Everything you need to know for a solid app tracking setup
Apps are often the primary way businesses connect with their customers. But launching an app is just the start – real success comes from understanding what users are doing within the app. That’s where data makes all the difference, and it’s also where ...
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