Unconventional thinking
and innovative solutions

Adobe Analytics is an industry-leading web analytics solution that empowers companies to gain new insights and identify problems by measuring and processing real-time data from multiple channels (websites, apps, online and offline channels). The tool helps to understand how users interact with digital experiences on different devices.

With Google Analytics, companies can measure their advertising ROI and track traffic on their Flash and video sites, apps, and social networking sites. Measuring sales and conversions is not the only thing Google Analytics can help with. Companies also learn how users use their website, how they got there, and how to turn these users into regular visitors.

Spotwatch as a provider in the field of TV tracking enables companies to track TV spots and website visitors in real time and to professionally evaluate the media impact of their spots. The insights gained serve companies to control online marketing. In addition Spotwatch offers a comprehensive API, which e. g. can be used to enrich existing data in a BI system.

Usercentrics is one of the market leaders in the area of Enterprise Consent Management Platforms (CMP). The Software-as-a-Service solution enables advertisers, publishers, agencies and technology providers to obtain, manage and document the consent of their users for data tracking through various web technologies on the website in a data protection compliant manner.

Segment is the leading customer data platform (CDP) that helps brands accelerate growth by making good data accessible and beneficial for all teams.
Unlike legacy cloud suites, the Segment CDP takes a modern approach that allows every team to make data-informed decisions and deliver real-time personalization. Segment is used by thousands of the most innovative brands in the world to power digital transformation, build a complete understanding of the customer, and create world-class customer experiences.

The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
The CDP Institute provides vendor-neutral information about issues, methods, and technology related to customer data management in general and to Customer Data Platforms in particular. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, and a directory of industry vendors.

JENTIS is a data capture platform and the European tech pioneer in server-side tracking – with more than 100 connectors to relevant tools. The Austrian scale-up’s tag management system-based technology ensures better data quality and enables full compliance with data protection regulations. The solution improves the data basis and gives website operators sovereignty over their raw data for advanced analytics and AI applications.

Contentsquare is the leading provider of digital experience analytics. Contentsquare enables companies to create better digital experiences. The Digital Experience Analytics platform tracks and visualizes contextual insights across billions of digital behaviors. Through analytics, companies are empowered to build empathy and create lasting impact.

“We are delighted to have FELD M, one of the best specialist digital analytics consultancies, as our first DACH partner. FELD M will provide Contentsquare with full-service support from implementation to analysis and training.” (Thomas Weyand, Managing Director DACH)