16.10.2025,
6 minute read
6 minute read
Power BI maps explained: Native, marketplace, and best practices
Numbers tell stories, but location gives those stories context. With maps in Power BI, you can view your data from an entirely new perspective — literally. By plotting information geographically, it becomes easier to identify trends, uncover hidden ...
04.09.2025,
10 minute read
10 minute read
E-commerce analytics toolkit: 7 essential dashboards
The ideal e-commerce analytics reports should make it easy for you to see what’s working and where action is needed. Clarity beats complexity, every time.
29.05.2025,
16 minute read
16 minute read
Inside the haunted house of dark data: The real cost of poor data quality
Data quality is like good property management: invisible when it’s working, but critical when it’s not. Without clean, accessible, and up-to-date data, dashboards, AI applications, and predictive analytics simply won’t deliver. The behind-the-scenes work ...
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15.04.2025,
15 minute read
15 minute read
Guide to mobile app tracking: Everything you need to know for a solid app tracking setup
Apps are often the primary way businesses connect with their customers. But launching an app is just the start – real success comes from understanding what users are doing within the app. That’s where data makes all the difference, and it’s also where ...
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10.12.2024,
5 minute read
5 minute read
What’s New in the Updated Amplitude Extension for Adobe Launch
We’re happy to introduce the latest version of the Adobe Launch extension designed for integrating with Amplitude, packed with enhancements to simplify setup, improve usability, and support advanced configurations.
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25.03.2024,
7 minute read
7 minute read
The Hitchhiker’s Guide to the Modern Data Stack
Hello, weary traveler. You’ve likely read about the modern data stack, a set of components to collect and analyze data, optimized for maximum accessibility, scalability, maintainability, and robustness. In this article, we’ll outline four key factors you ...
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17.05.2023,
13 minute read
13 minute read
The Battle of Google’s Looker Products: Which One is Right for Your Data Visualization Needs?
Looker and Looker Studio (Pro), formerly known as Google Data Studio, are two widely used business intelligence tools of the Google cosmos that help creating interactive dashboards and reports. Both tools have their own strengths and are designed for ...
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03.03.2023,
11 minute read
11 minute read
Can I Get a Honk Honk for Consent? – Navigating Consent Management and Analytics Use Cases in Connected Driving
Everyone is talking about CTV (Connected Television), IoT (Internet of Things) and Connected Driving. For a long time now, we have not only used the remote control to unlock the car, but also navigate confidently through the many options and conveniences ...
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28.07.2021,
7 minute read
7 minute read
Putting ourselves on the MarTech map with Datacroft: FELD M Products
The field of marketing technology (MarTech) has been growing at an astounding rate over the last few years. Some months ago, there were an estimated 8,000 different tools and solutions out on the market, and these numbers are expected to continue ...
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On-demand webinar
On-demand webinar
27.07.2021,
6 minute read
6 minute read
How to kill many birds with one stone? – Automated modification of hundreds of Adobe Analysis Workspace Projects
As a consequence of a client’s legal decision, we were tasked with adding disclaimers to hundreds of Adobe Analysis Workspace Projects. The following requirements had to be met:
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