Welcome to our blog

02.03.2026, 6 minute read

Is your data an asset or a liability? Preparing your foundation for the future of AI and analytics 

• Data strategy
• Best practices

In this blog post, our data strategy expert Laura Winkelbauer will outline five telltale signs of data friction, before presenting you with our tried-and-tested solutions. Laura’s career covers strategy consultancy, e-commerce and for the past six years ...

07.01.2026, 12 minute read

How to build a data strategy that actually works: distilled insights from our podcast appearance

• Data strategy
• AI

Introduction Data strategy is no longer just a nice-to-have for businesses—it’s a necessity. Large, complex organizations need a clear and actionable strategy to stay competitive in today’s market. But building and executing a data strategy that delivers ...

04.09.2025, 10 minute read

E-commerce analytics toolkit: 7 essential dashboards

• Data strategy
• Best practices

The ideal e-commerce analytics reports should make it easy for you to see what’s working and where action is needed. Clarity beats complexity, every time.

12.06.2025, 6 minute read

Google Meridian and the future of marketing measurement: What marketers need to know about Google’s open-source MMM 

• Data strategy
• Best practices

With Google’s launch of Meridian, open-source marketing mix modeling (MMM) is back in the spotlight. But at FELD M, our experience shows that Meridian might not be the perfect choice for every marketer. Even when it is, MMM alone doesn’t provide the full ...

29.05.2025, 16 minute read

Inside the haunted house of dark data: The real cost of poor data quality

• Data strategy
• Best practices

Data quality is like good property management: invisible when it’s working, but critical when it’s not. Without clean, accessible, and up-to-date data, dashboards, AI applications, and predictive analytics simply won’t deliver. The behind-the-scenes work ...

14.04.2025, 5 minute read

Recap d3con 2025: Retail media, measurement, and the future of data-driven marketing

• Data strategy
• Conferences & events

Introduction We recently had the chance to attend d3con 2025—Germany’s leading conference on data-driven advertising. As a team deeply involved in marketing measurement, ad operations, and data strategy, attending d3con was a natural fit. Though we only ...

29.10.2024, 7 minute read

Medientage München 2024 – Data is the voice of your audience!

• Data strategy
• Conferences & events

Once again this year, Medientage München proved why it is one of the most important industry gatherings in the German-speaking world. Under the motto “Realities”, media professionals, politicians, technology enthusiasts and future thinkers gathered from ...

25.03.2024, 7 minute read

The Hitchhiker’s Guide to the Modern Data Stack

• Data strategy
• Best practices

Hello, weary traveler. You’ve likely read about the modern data stack, a set of components to collect and analyze data, optimized for maximum accessibility, scalability, maintainability, and robustness. In this article, we’ll outline four key factors you ...