06.10.2020,
5 minute read
5 minute read
FELD M at the Greentech Festival and DMEXCO@home – Was it worth it?
In 2020, everything turned out differently than planned and the organizers of the big conferences had to rethink their plans. As a result, most events in the digital industry took place online. But this also means that there are a lot of interesting ...
26.08.2020,
5 minute read
5 minute read
A traditional data warehouse is replaced – an EDP-lovestory.
Let’s get this party started – A promising first contact In mid-March 2019, we received a message from Christian Weber, the COO of Freeletics, via the contact form on our company website. A former colleague from Switzerland had recommended us because ...
12.08.2020,
11 minute read
11 minute read
A New German Data Protection Act (TTDSG) and the Future of Consent Management
📢 This article was published in 2020 and may contain outdated information. Since then, data protection laws and consent management practices have evolved significantly. The TTDSG is now in effect, and recent decisions have reshaped cookie consent, CMPs, ...
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07.04.2020,
9 minute read
9 minute read
FELD M’s Best Practices and Guidelines in Times of Corona
Intro We described in our previous article “Embracing Black Swans – How FELD M deals with Corona-induced challenges” why FELD M has already created good conditions in the past to deal well with an exceptional situation like this. Now we want to share our ...
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25.03.2020,
5 minute read
5 minute read
Embracing Black Swans – How FELD M deals with Corona-induced challenges
Intro For a few days now, the world has again been talking about “black swans”: highly unlikely, unpredictable, and rare events – such as the current Corona pandemic. The image of the Black Swan has become known mainly through the books of risk analyst ...
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05.03.2020,
4 minute read
4 minute read
How to understand, measure, and manage customer experience
Intro At our last “Wissensdurst” on the 19th of November 2019, we aimed to tackle topics mainly in the “marketing controlling” area.
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11.12.2019,
7 minute read
7 minute read
Step by step to consent: This is how it works!
Intro FELD M consults numerous companies on the development and implementation of their cookie strategy in web tracking. What strikes us is that most companies have the same difficulties and challenges. Often the legal departments have very good ...
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01.12.2019,
7 minute read
7 minute read
WHAT THE COOKIE!?
What the ECJ ruling means for your website tracking and how you can continue to use cookies <img ...
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06.11.2019,
3 minute read
3 minute read
Customer Data Platform – Panacea for Data-Driven Customer Experience?
Intro Due to the powerful oligopolies of advertising networks on the one hand and the increasing number of online advertisers on the other, the battle for new customers is becoming increasingly expensive (keyword marketing inflation). Depending on which ...
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On-demand webinar
On-demand webinar
27.08.2019,
2 minute read
2 minute read
People That Count: A new, exciting digital analytics conference
We are very excited about the upcoming digital analytics event – People that Count – which will take place in Warsaw, on the 26th and 27th of September 2019. It’s the first edition of this conference, but it starts really big. Simo Ahava, Craig Sullivan, ...
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