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How to detect AI traffic in Adobe Analytics: A practical guide
As digital analytics experts at FELD M, we've observed a significant shift in how users are consuming online content. It’s no longer just humans browsing your pages and products. AI agents are now acting on behalf of humans, searching for information, ...
All Things Google 2026: Google Analytics, Tag Manager & more updates, condensed for you
The below is an online archive of our All Things Google newsletter for your reference. New editions will be added to this page throughout 2026, but if you'd like to receive the newsletter as soon as it goes out, you can register below to receive these ...
Is your data an asset or a liability? Preparing your foundation for the future of AI and analytics
In this blog post, our data strategy expert Laura Winkelbauer will outline five telltale signs of data friction, before presenting you with our tried-and-tested solutions. Laura’s career covers strategy consultancy, e-commerce and for the past six years ...
Read moredbt jobs in Microsoft Fabric: a misnomer with big potential?
Microsoft Fabric is Microsoft’s unified analytics platform that brings data engineering, analytics, and business intelligence together in a single SaaS experience. Built on OneLake and combining services like Data Factory, Synapse, and Power BI, Fabric ...
Read moreFELD M in Conversation with Jesse Rothenberg, Head of Data & Insights @Ableton
FELD M in Conversation is a brand-new series of interviews featuring interesting people from the data and analytics industry. It’s essentially a fireside chat (delivered to your inbox, if you sign up here). A space for people to share their experiences, ...
Read moreLooker Studio vs Looker Studio Pro vs Power BI
In this blog post, we'll be comparing three BI powerhouses: Power BI, Looker Studio, and Looker Studio Pro. But instead of just listing the features in a table and leaving you to it, we're diving into three real use cases to help you identify which tool ...
Read moreDo you really need an agentic analytics tool? 7 essential questions to ask
Introduction Everywhere you look, there’s a new promise about agentic analytics: BI tools that don’t just show data but think, suggest, and even act on your behalf. It sounds great, and maybe it is.
Read moreHow to build a data strategy that actually works: distilled insights from our podcast appearance
Introduction Data strategy is no longer just a nice-to-have for businesses—it’s a necessity. Large, complex organizations need a clear and actionable strategy to stay competitive in today’s market. But building and executing a data strategy that delivers ...
Read moreThe battle of Google’s Looker products: which one is right for your data visualization needs?
Please note: This article was first published in 2023 and was last updated on December 11, 2025. Looker and Looker Studio (Pro), formerly known as Google Data Studio, are two widely used business intelligence tools of the Google cosmos that help you ...
Read moreInsights from the Databricks Data + AI Summit 2025: From Data to AI applications
Introduction Our team recently attended this year’s Databricks Data + AI Summit, where industry experts and data practitioners gather annually to explore how data platforms are evolving to support real-world AI applications. I'm Joāo Santos, a Data ...
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