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29.05.2025, 16 minute read

Inside the haunted house of dark data: The real cost of poor data quality

• Data strategy
• Best practices

Data quality is like good property management: invisible when it’s working, but critical when it’s not. Without clean, accessible, and up-to-date data, dashboards, AI applications, and predictive analytics simply won’t deliver. The behind-the-scenes work ...

15.04.2025, 15 minute read

Guide to mobile app tracking: Everything you need to know for a solid app tracking setup

• Privacy & data protection
• Web & digital analytics

Apps are often the primary way businesses connect with their customers. But launching an app is just the start – real success comes from understanding what users are doing within the app. That’s where data makes all the difference, and it’s also where ...

14.04.2025, 5 minute read

Recap d3con 2025: Retail media, measurement, and the future of data-driven marketing

• Data strategy
• Conferences & events

Introduction We recently had the chance to attend d3con 2025—Germany’s leading conference on data-driven advertising. As a team deeply involved in marketing measurement, ad operations, and data strategy, attending d3con was a natural fit. Though we only ...

26.02.2025, 5 minute read

Simplifying RAG systems: An open-source blueprint for scalable and customizable development

• Code & tech
• AI

Large Language Models (LLMs) are being widely adopted across industries to optimize business processes. Retrieval-augmented generation (RAG) systems, the focus of this blog post, enhance LLMs by incorporating internal knowledge that the models wouldn't ...

17.02.2025, 11 minute read

The AI literacy canvas: A canvas a day keeps the chaos away

• Digital responsibility
• AI

AI literacy is no longer just a nice-to-have. From 2 February 2025, AI literacy will even be a legal requirement. Article 4 of the AI Act obliges companies to ensure their employees are AI literate. But that's not all: organizations and their employees ...

10.12.2024, 3 minute read

A technical journey: How to build a local, privacy-respecting meeting transcript and summarization tool

• Data engineering & architecture
• AI

Take control: Build your own privacy-focused meeting transcription & summarization tool with open-source LLMs This whitepaper outlines the process of building a local, privacy-focused meeting transcription and summarization tool using open-source ...

10.12.2024, 5 minute read

What’s New in the Updated Amplitude Extension for Adobe Launch

• Web & digital analytics
• Product analytics

We’re happy to introduce the latest version of the Adobe Launch extension designed for integrating with Amplitude, packed with enhancements to simplify setup, improve usability, and support advanced configurations.

21.11.2024, 9 minute read

Composable CDPs: revolution or hype in customer data management?

• CDP

Composable customer data platforms (CDPs) have recently attracted a lot of attention in the marketing and technology world. They promise a flexible, modular approach to customer data management. This should enable companies to modernise their data ...