01.10.2026,
8 minute read
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8 minute read
Part 2: AI traffic and data quality: How AI bots distort your data
AI traffic series · Part 2 of 5 The sharp increase in bot traffic across the internet poses a considerable risk to the quality of your web analytics data. In the following blog post, we'll look at the metrics AI crawlers distort and why it’s a problem ...
01.10.2026,
8 minute read
8 minute read
Part 1: AI crawlers and AI SEO: The two faces of AI traffic
AI traffic series - Part 1 of 5 For the kick-off of our five-part series about AI traffic, we'll be looking at the two fundamental phenomena behind AI traffic: AI bots and AI crawlers. These automated bots visit websites independently, comb through the ...
30.09.2026,
3 minute read
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3 minute read
Decoding AI traffic: A series for analytics professionals
AI traffic series · Introduction Web analysts are facing a new challenge: a rapidly growing share of website traffic no longer comes from human visitors, but from AI-powered bots. These AI crawlers are crawling the web on an unprecedented scale, while ...
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31.08.2026,
9 minute read
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9 minute read
GA4 Analytics Advisor vs. MCP: What they're capable of, and when to use which
At one of our recent Google & Amplitude meetups in Berlin, analytics experts Askar Abdullaev and Sven Herschel gave a presentation about Google Analytics Advisor vs. MCP, through the lens of a real customer case study. They've helpfully distilled ...
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18.08.2026,
11 minute read
11 minute read
Agentic coding: What actually changes in data and dev work
Studies are split on whether AI makes developers faster, even though people often think the answer is a resounding "yes (duh!)." Generally speaking, they show that when people are working in unfamiliar territory, agentic coding does speed things up, ...
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04.08.2026,
9 minute read
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9 minute read
AI governance: Nobody wants to own it. And that’s exactly the problem
Governance gets a bit of a bad rep on the whole. It's one of the least-loved disciplines, even though it's one of the most critical areas in AI. Let's be honest: the moment someone adds AI governance to the agenda, people start rolling their eyes: "Yes, ...
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21.07.2026,
10 minute read
10 minute read
Testing agentic analytics tools: Progress and perspectives after 3 months
Picture the scene: You ask an agentic analytics tool for revenue from returning customers in 2025. You get your numbers, ask a few follow-ups, then grab a coffee and have a chat with a colleague. You come back, settle into your chair, and type "show me ...
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15.07.2026,
12 minute read
12 minute read
AI labeling requirements: The EU Code of Practice for marketing and communication
Starting August 2, 2026, AI labeling requirements will become mandatory under Article 50 of the EU AI Act. To help businesses prepare, the EU Commission set up two working groups to develop a "Code of Practice on Transparency of AI-Generated Content." ...
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11.05.2026,
9 minute read
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9 minute read
Why you should stop treating AI like it's one thing (plus new research)
Recent research uncovered nearly 700 real-world cases of AI agents exhibiting deceptive behavior (Source: The Guardian). Not in controlled lab conditions. In actual use. The findings showed a five-fold surge in scheming behavior over six months. In this ...
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On-demand webinar
On-demand webinar
04.03.2026,
7 minute read
7 minute read
How to detect AI traffic in Adobe Analytics: A practical guide
As digital analytics experts at FELD M, we've observed a significant shift in how users are consuming online content. It’s no longer just humans browsing your pages and products. AI agents are now acting on behalf of humans, searching for information, ...
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