02.09.2026,
7 minute read
7 minute read
New Adobe Analytics Classification Sets: What should you keep in mind?
Adobe Analytics classifications are a method for grouping tracking data, enriching it with descriptive attributes, and performing group-level analyses.
31.08.2026,
9 minute read
.png?width=783&name=Model%20Context%20Protocol%20(1).png)
9 minute read
GA4 Analytics Advisor vs. MCP: What they're capable of, and when to use which
At one of our recent Google & Amplitude meetups in Berlin, analytics experts Askar Abdullaev and Sven Herschel gave a presentation about Google Analytics Advisor vs. MCP, through the lens of a real customer case study. They've helpfully distilled ...
18.08.2026,
11 minute read
11 minute read
Agentic coding: What actually changes in data and dev work
Studies are split on whether AI makes developers faster, even though people often think the answer is a resounding "yes (duh!)." Generally speaking, they show that when people are working in unfamiliar territory, agentic coding does speed things up, ...
Read more
18.08.2026,
9 minute read
9 minute read
All Things Google 2026: Google Analytics, Tag Manager & more updates, condensed for you
The below is an online archive of our All Things Google newsletter for your reference. New editions will be added to this page throughout 2026, but if you'd like to receive the newsletter as soon as it goes out, you can register below to receive these ...
Read more
04.08.2026,
9 minute read
.png?width=783&name=ai-purple%20(1).png)
9 minute read
AI governance: Nobody wants to own it. And that’s exactly the problem
Governance gets a bit of a bad rep on the whole. It's one of the least-loved disciplines, even though it's one of the most critical areas in AI. Let's be honest: the moment someone adds AI governance to the agenda, people start rolling their eyes: "Yes, ...
Read more
21.07.2026,
10 minute read
.png?width=783&name=AI_V3%20(1).png)
10 minute read
Testing agentic analytics tools: Progress and perspectives after 3 months
Picture the scene: You ask an agentic analytics tool for revenue from returning customers in 2025. You get your numbers, ask a few follow-ups, then grab a coffee and have a chat with a colleague. You come back, settle into your chair, and type "show me ...
Read more
21.07.2026,
5 minute read
.png?width=783&name=AI_V2%20(1).png)
5 minute read
Amplitude V2 extension for Adobe Tags: New release
Key changes in version 2.1.15 Browser SDK 2 updated from v2.11.8 to v2.42.5 Added support for: Events Autocapture configuration Session Replay plugin and configuration Guides and Surveys plugin and configuration Configuration option suggestions in the UI ...
Read more
15.07.2026,
12 minute read
12 minute read
AI labeling requirements: The EU Code of Practice for marketing and communication
Starting August 2, 2026, AI labeling requirements will become mandatory under Article 50 of the EU AI Act. To help businesses prepare, the EU Commission set up two working groups to develop a "Code of Practice on Transparency of AI-Generated Content." ...
Read more
15.06.2026,
3 minute read
3 minute read
Password rotation for Adobe Analytics FTP/SFTP – What do I actually need to do?
Adobe Analytics FTP/SFTP security update: What do I actually need to do? Adobe recently informed customers about a required security measure affecting FTP/SFTP access in Adobe Analytics. It stems from an information disclosure vulnerability Adobe ...
Read more
On-demand webinar
On-demand webinar
08.06.2026,
8 minute read
8 minute read
What makes a good data product? What five years taught our team
Over the last five years, we've developed a practical way to think about data products: a pyramid that sorts them by purpose, and a lifecycle that carries them from idea to retirement. This post walks you through both.
Read more