01.10.2026,
8 minute read
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8 minute read
Part 2: AI traffic and data quality: How AI bots distort your data
AI traffic series · Part 2 of 5 The sharp increase in bot traffic across the internet poses a considerable risk to the quality of your web analytics data. In the following blog post, we'll look at the metrics AI crawlers distort and why it’s a problem ...
01.10.2026,
8 minute read
8 minute read
Part 1: AI crawlers and AI SEO: The two faces of AI traffic
AI traffic series - Part 1 of 5 For the kick-off of our five-part series about AI traffic, we'll be looking at the two fundamental phenomena behind AI traffic: AI bots and AI crawlers. These automated bots visit websites independently, comb through the ...
30.09.2026,
3 minute read
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3 minute read
Decoding AI traffic: A series for analytics professionals
AI traffic series · Introduction Web analysts are facing a new challenge: a rapidly growing share of website traffic no longer comes from human visitors, but from AI-powered bots. These AI crawlers are crawling the web on an unprecedented scale, while ...
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02.09.2026,
7 minute read
7 minute read
New Adobe Analytics Classification Sets: What should you keep in mind?
Adobe Analytics classifications are a method for grouping tracking data, enriching it with descriptive attributes, and performing group-level analyses.
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31.08.2026,
9 minute read
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9 minute read
GA4 Analytics Advisor vs. MCP: What they're capable of, and when to use which
At one of our recent Google & Amplitude meetups in Berlin, analytics experts Askar Abdullaev and Sven Herschel gave a presentation about Google Analytics Advisor vs. MCP, through the lens of a real customer case study. They've helpfully distilled ...
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18.08.2026,
11 minute read
11 minute read
Agentic coding: What actually changes in data and dev work
Studies are split on whether AI makes developers faster, even though people often think the answer is a resounding "yes (duh!)." Generally speaking, they show that when people are working in unfamiliar territory, agentic coding does speed things up, ...
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18.08.2026,
9 minute read
9 minute read
All Things Google 2026: Google Analytics, Tag Manager & more updates, condensed for you
The below is an online archive of our All Things Google newsletter for your reference. New editions will be added to this page throughout 2026, but if you'd like to receive the newsletter as soon as it goes out, you can register below to receive these ...
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04.08.2026,
9 minute read
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9 minute read
AI governance: Nobody wants to own it. And that’s exactly the problem
Governance gets a bit of a bad rep on the whole. It's one of the least-loved disciplines, even though it's one of the most critical areas in AI. Let's be honest: the moment someone adds AI governance to the agenda, people start rolling their eyes: "Yes, ...
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21.07.2026,
10 minute read
10 minute read
Testing agentic analytics tools: Progress and perspectives after 3 months
Picture the scene: You ask an agentic analytics tool for revenue from returning customers in 2025. You get your numbers, ask a few follow-ups, then grab a coffee and have a chat with a colleague. You come back, settle into your chair, and type "show me ...
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On-demand webinar
On-demand webinar
21.07.2026,
5 minute read
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5 minute read
Amplitude V2 extension for Adobe Tags: New release
Key changes in version 2.1.15 Browser SDK 2 updated from v2.11.8 to v2.42.5 Added support for: Events Autocapture configuration Session Replay plugin and configuration Guides and Surveys plugin and configuration Configuration option suggestions in the UI ...
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