Our training is tailored to businesses of all sizes and industries. It’s for anyone who wants to independently create and interpret reports in Google Analytics 4 to make data-driven decisions. 

We offer both beginner courses, with no prior experience required, as well as training for advanced users and experts who want to dive deeper into specific topics and solve complex challenges. 

At FELD M, we focus on customized training. Our sessions are carefully aligned with your team’s specific needs, goals, and current level of knowledge. This ensures your team can make the most of your Google Analytics data.

Learn with your own business cases: We build our training around your platform’s data, ensuring it meets the needs of your stakeholders or departments. Not yet a client? We’ll take the time to understand your business to make sure the training is always relevant.

Interactive workshops: We don’t just teach how to create reports; we also guide participants in parallel to do the same in the tool, allowing them to apply and deepen their learning right away. 

Whether you need a one-time training session or ongoing support to upskill your team in Google Analytics 4 and data-driven decision-making, we offer both options. With over 20 years of experience in digital business, we’ve successfully conducted training sessions for companies across various industries. 

As a long-term, certified Google partner, we have a huge amount of practical expertise to answer your specific questions and support you with your challenges. In our training, we also share valuable tips, tricks, and best practices for GA4. 

Choose FELD M and benefit from our expertise and our personalized approach to Google Analytics 4 training courses. You can read our GA4 training case study here.

Our training concept combines presentations, interactive sessions, and self-guided tasks. We deliver practical learning content and foster continuous exchange. 

A key part of the training is gathering requirements:

By carefully assessing your unique needs, we ensure that our training is tailored to you and practical. The content is delivered in each session, with participants potentially receiving "homework" to be completed independently, which will be reviewed in the following sessions. Mentoring support is particularly important to us—it answers individual questions and encourages progress through continuous feedback. 

Our training can take place online or in-person. This flexibility, combined with intensive support, ensures that the knowledge shared is applied effectively and sustainably. 

This training is for anyone who is new to Google Analytics 4 and wants to learn the basic steps of web data analysis. 

In this beginner’s course, you’ll learn everything you need to get started with GA4 and effectively apply the insights you gain. 

Sample training content for beginners: 

• GA4 configuration basics: You’ll get a clear and easy to follow introduction to the basic  setup options in GA4, and will learn about the key settings to collect data efficiently and accurately. 
• Understanding the new user interface: Familiarize yourself with GA4’s user-friendly interface and navigate it with ease. 
• Standard reports for valuable insights: Using GA4’s standard reports, you’ll learn how to interpret data and derive meaningful insights. 
• Decoding data and KPIs: You’ll gain a foundational understanding of the data GA4 collects and the key metrics (KPIs) that are most relevant to your business. This helps you understand what your data reveals about your website users and their behavior. 

This specialized course is for advanced users who already have basic knowledge of Google Analytics 4 and want to learn more advanced analysis techniques. 

Sample learning outcomes for advanced users: 

• Deep dive into exploration: You’ll explore the advanced customization options of GA4 reports and use sophisticated analytical tools and techniques. 
• Custom dimensions and metrics: Understand how to apply custom dimensions and metrics, including creating and implementing them and using custom events for more detailed data collection. 
• Creating and interpreting custom dashboards: Learn how to design custom dashboards for visualizing key data and how to interpret the data to derive actionable insights. 
• Using audiences: Learn how to segment users via audiences and analyze their behavior to optimize marketing strategies.
• This training will enable  you to master advanced Google Analytics 4 techniques and to apply them to your specific use cases. 

By investing in training for beginners and/or advanced users at FELD M, you enable your team to use GA4 more independently and effectively.