Who is this training suitable for?
Our training is tailored to businesses of all sizes and industries. It’s for you if you want to get comfortable with the GA interface, create reports on your own, and interpret them to make smarter, data-driven decisions.
You can start with a beginner course (no prior experience required) or, if you already know the basics, go deeper with advanced training that tackles specific topics and complex challenges.
Why choose FELD M for GA training?
You can choose between two formats: a standardized training with fixed pricing or a customized session built around your own business data.
In every workshop, you’ll be hands-on from the start. Instead of only watching demonstrations, you’ll create reports in parallel and practice applying what you learn right away.
Whether you’re looking for a one-time training session or ongoing support to upskill your team, we adapt to your needs. With more than 20 years of experience in digital business, we’ve trained companies across a wide range of industries. You can read our GA training case study here.
As a long-standing, certified Google partner, we bring practical expertise to every session. We answer your specific questions, help solve real challenges, and share proven tips, tricks, and best practices for Google Analytics.
Standardized training: GA4 basics
If you want a clear overview of the Google Analytics 4 interface and its core concepts, the standardized training is a good fit.
For €3,500 plus VAT, you’ll get a basic Google Analytics 4 training session for your team, using demo data. We recommend a group size of up to 15 participants. The session runs for up to four hours and takes place online as a live webinar.
Who benefits most
- Marketing teams looking to understand their tracking, optimize spend, and boost ROI.
- UX & onsite teams keen to measure the success of new features or design changes with confidence.
- E-commerce managers tracking product performance and conversion rates to make informed decisions that drive sales.
Customized training: tailored to your business
Our FELD M customized Google Analytics training is built around your team’s specific needs, goals, and current level of knowledge. This ensures you get the most out of your own Google Analytics data.
You’ll learn with your own business cases. Training is designed around your platform’s data to meet the needs of your stakeholders and departments. If you’re not a client yet, we’ll take the time to understand your business so the training is always relevant.
How it works
Our custom training combines presentations, interactive sessions, and self-guided tasks. The focus is always on practical learning and open exchange.
At the start, your needs are carefully assessed so the training content is relevant and useful. Each session builds on the last, and you may receive short "homework" tasks to complete between sessions. These are reviewed in follow-ups, so your progress stays on track.
Mentoring support is a key part of the format. You’ll get answers to individual questions and continuous feedback to deepen your learning.
You decide whether the training takes place online or in person. Either way, you’ll benefit from a flexible setup with intensive support that makes new knowledge stick.
Beginner GA4 training
If you’re new to Google Analytics 4, the beginner course shows you the essential steps in web data analysis. You’ll leave with everything you need to get started and put GA4 insights into practice.
Sample training content for beginners includes :
- GA4 configuration basics: You’ll get a clear and easy-to-follow introduction to the basic setup options in GA4, and will learn about the key settings to collect data efficiently and accurately.
- Understanding the new user interface: Familiarize yourself with GA4’s user-friendly interface and navigate it with ease.
- Standard reports for valuable insights: Using GA4’s standard reports, you’ll learn how to interpret data and derive meaningful insights.
- Decoding data and KPIs: You’ll gain a foundational understanding of the data GA4 collects and the key metrics (KPIs) that are most relevant to your business. This helps you understand what your data reveals about your website users and their behavior.
Advanced GA4 training
If you already know the basics of GA4, the advanced course gives you deeper analysis techniques and practical applications.
Sample training content for advanced users includes :
- Deep dive into exploration: You’ll explore the advanced customization options of GA4 reports and use sophisticated analytical tools and techniques.
- Custom dimensions and metrics: Understand how to apply custom dimensions and metrics, including creating and implementing them and using custom events for more detailed data collection.
- Creating and interpreting custom dashboards: Learn how to design custom dashboards for visualizing key data and how to interpret the data to derive actionable insights.
- Using audiences: Learn how to segment users via audiences and analyze their behavior to optimize marketing strategies.
- This training will enable you to master advanced Google Analytics 4 techniques and to apply them to your specific use cases.
By investing in training for beginners and/or advanced users at FELD M, you enable your team to use GA4 more independently and effectively.
