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Digital Analytics
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To leverage the power of digital analytics data, a strong database is absolutely essential. This is why an insurance company based in Switzerland wanted to examine its tracking setup in detail to increase data quality and secure employee acceptance of the data. The company asked FELD M to analyze its systems, in particular Adobe Analytics, Adobe Launch, Adobe Audience Manager as well as the data layer and tracking architecture.
Our first step in taking on this project was to examine the existing setup:
In weekly meetings, our exchanges on the latest findings and joint decisions on next steps ensured continuous evolution toward a future-proof tracking solution.
FELD M’s first recommendation was to address the identified anomalies to improve the status quo in the short term for a positive impact on data quality. Next, we focused on optimizing the current implementation by introducing best practices. Our client began adapting the web analytics setup according to our suggestions during the early stages of the project. In addition, our customer contacts shared and discussed the newly gained information with other internal departments. Our client’s view of these results was so positive that collaboration with the FELD M team was continued after the completion of the audit. Further projects with a focus on implementing the results of the audit, tracking implementation for new platforms and setting up Adobe Target cases were initiated.
What is a case study? We use the case study format to present our customer projects as examples. Our case studies on topics such as Data Integration and Architecture or Data Strategy & Advanced Analytics aim to highlight the challenges and problems faced by our customers and the solutions we have developed. You will learn about the approaches we use to support our customers as service providers and partners and how we have jointly achieved the defined goals.