The marketing team of a nationwide insurance company in Germany wanted to build up its in-house expertise in Adobe Analytics. They were looking for a partner who could provide a tailored training program in German, using their existing data set as the basis for all exercises and examples.
With our many years of practical experience in Adobe Analytics training, we were able to fulfil these requirements exactly. One of our FELD M trainers conducted a two-day on-site training session, equipping our main contact with all the skills needed to independently create analyses in Adobe Analytics in the future.
Goal of the training: Becoming an Adobe Analytics expert in just a few steps
Our contact at the insurance company was already familiar with Google Analytics, their knowledge of Adobe Analytics was still fairly limited at the time of the training. We therefore began with a general introduction to digital analytics and tracking. Building on this foundation, our trainer then presented the key features of Adobe Analytics and explained key terminology.
For the training, we focused strongly on practical, hands-on exercises. The goal was to enable the participant to carry out analyses independently in Adobe Analytics and translate the results into concrete actions. To achieve this, a major part of the training took place in Analysis Workspace (the analysis interface within Adobe Analytics), where the participant created different visualizations based on real business examples.
As the training was based on the company’s own data, the participant was able to apply the knowledge they had acquired immediately. During the session, the participant independently created initial analyses for various website areas and marketing campaigns and learned how to review and interpret existing standard reports.
Independently creating analyses and optimizing the tracking setup
Following the training, the participant was able to independently create analyses in Adobe Analytics, interpret the data accordingly, and derive actionable recommendations.
As an additional service, FELD M provided the client with a summary of opportunities for optimizing the existing digital analytics setup. We identified these potential improvements both during the review of the implementation and over the course of the training.
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