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Digital Analytics
From Basics to Advanced: GA4 Trainings for Diverse User Needs
With the major switch to a new version of Google Analytics, it became clear to FELD M that support would be required for several aspects of the transition. One key area was helping our customers to use the new interface and discovering new configuration requirements in Google Analytics 4 (GA4). For tool users we quickly identified two potential categories: on the one hand, customers with experience with a previous version of GA and, on the other hand, those without previous experience. Based on these two main target audiences, basic and advanced GA4 trainings were conceptualized.
The client trainings provided to date have addressed the following challenges:
- Understanding essential configuration requirements in the interface before trying to interpret the collected data.
- Familiarization with various possibilities to analyse data according to different focus area: user acquisition with the focus on marketing, user interactions with the focus on events, e-commerce reporting with the focus on products and funnels.
- Navigation within the tool to find an effective way to create a quick report in GA4.
- Deepening the analysis process by applying more advanced reporting techniques and customized tracking in Google Analytics.
Based on each customer’s training requirements, FELD M customized the training. Several variables played a role in the design of the GA4 training: the number of training participants willing to learn the new tool, their level of previous knowledge, the department and function of the participants and their different focus and objectives when using GA4.
Interactive GA4 Training with real Data and Department-Specific Focus
FELD M strongly believes in the power of interactive GA4 trainings in which participants get to practise using their owned data, helping them better understand the tracking logic of the company.
Investing in thorough preparation always ensured collaborative training sessions with satisfactory outcomes for our clients. Customized materials were developed for multiple sessions, covering both basic and advanced levels. FELD M has solid experience in providing both online and on-site trainings, which may span across several days. The training provided the participants with a comprehensive knowledge base, which may also be confirmed, if required, by a certification process. The program established a solid foundation for both current and new team members, fostering their proficiency in GA4 and enabling continuous growth.
“My goal as a trainer is to create an atmosphere of trustworthy collaboration that facilitates the learning process during training. I strongly believe in the power of interactive methods and value active participation of the attendees.”
Askar Abdullaev,
Google Analytics Specialist FELD M
In summary, through collaborative efforts and customized approaches, FELD M GA4 training has ensured that our clients’ employees, irrespective of their department or prior knowledge, a are well prepared to use GA4 effectively. This targeted approach has not only enhanced their current analytical skills but also laid a solid foundation for future analytical challenges. With this knowledge, our clients are well equipped to fully leverage GA4’s features and drive their business forward in a data-driven way.
