Strategic partnership: Inviqa and FELD M jointly optimize customer experience on all channels

on 11.03.2020 by simon wagenstaller

Love at first sight: Inviqa and FELD M have recognized the great added value of cooperation and are now complementing each other in their service portfolio. Together, they support their customers in the holistic optimization of the customer experience.

The two companies contribute their rich expertise to the strategic partnership: FELD M will contribute its know-how in data-driven digital marketing, Inviqa its technical expertise in the development and implementation of shop systems and websites or apps.

Digitalization offers companies completely new opportunities to provide their customers with a special customer experience in all phases of the customer journey. No matter whether the customer contacts the company via the online shop, the call center, the mobile app, social media or on site at the branch – the offers must be coordinated with each other and offer a consistent experience.

FELD M and Inviqa will work together in future to optimise the entire customer experience. The partnership results in a comprehensive approach that enables consistent user orientation – at every point of contact between the customer and the brand. The joint portfolio covers services ranging from data-based strategy development and the development of technical solutions – such as shop systems, customer experience platforms and tracking systems – to the continuous evaluation and optimisation of all marketing measures.

The result is great experiences with every interaction, on every channel.

Strategic Partnership for an Optimized Customer Experience
The two companies from Munich complement each other excellently both professionally and personally and form a competent team for their customers as trusted advisors at eye level.

FELD M completes the partnership with their extensive experience as consultants for data-driven marketing. They are the contact for the analysis-based development of strategies and measures for customer acquisition and retention. You accompany your customers during the agile implementation, evaluation and optimization of marketing measures along the entire customer journey.

“The unique combination of experience and expertise in the fields of Digital Analytics & Optimization, Digital Marketing, Data Science and Data Engineering enables us to offer customers solutions that make a real contribution to business success,

says Lutz Wiechert, Managing Director of FELD M.

Inviqa enriches the partnership with his many years of experience in the development and implementation of shop systems and websites or apps. The team is innovative and always at the cutting edge of technology. Inviqa’s expertise is not limited to a single shop system, but also includes the know-how to individually select a system according to the customer’s wishes.

“Inviqa develops and implements the developed digital strategies. These are then precisely aligned with the corporate objectives of our customers. The collaboration with FELD M enables us to offer the customer a holistic service based on the results of quantitative and qualitative analyses of the entire customer journey,

comments Inviqa Managing Director Jens Wulfken.

About FELD M
FELD M is an analytically and strategically working consultancy for marketing in a digitalized world. Together with our customers, we develop sustainable communication, sales and product solutions for customer acquisition and customer loyalty based on on-site and off-site touchpoints as well as interaction with offline channels. Our head office is located in the heart of Munich. In addition, we have branches in Berlin and Hamburg in Germany. Internationally we are represented in Poland and Switzerland.

About Inviqa
Inviqa is one of the largest technology partners for e-commerce, content management, product information management, mobile and consulting. The group currently has over 200 employees at 11 locations in five countries and is represented in Germany at locations in Munich, Berlin and Cologne. Inviqa implements international projects based on Magento, Spryker, Salesforce Commerce, Drupal, and Akeneo.



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