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11.12.2025, 16 minute read

The battle of Google’s Looker products: which one is right for your data visualization needs?

• Web & digital analytics
• Google

Please note: This article was first published in 2023 and was last updated on December 11, 2025. Looker and Looker Studio (Pro), formerly known as Google Data Studio, are two widely used business intelligence tools of the Google cosmos that help you ...

16.10.2025, 6 minute read

Power BI maps explained: Native, marketplace, and best practices

• Web & digital analytics
• Analytics & business intelligence

Numbers tell stories, but location gives those stories context. With maps in Power BI, you can view your data from an entirely new perspective — literally. By plotting information geographically, it becomes easier to identify trends, uncover hidden ...

04.09.2025, 10 minute read

E-commerce analytics toolkit: 7 essential dashboards

• Data strategy
• Best practices

The ideal e-commerce analytics reports should make it easy for you to see what’s working and where action is needed. Clarity beats complexity, every time.

15.04.2025, 15 minute read

Guide to mobile app tracking: Everything you need to know for a solid app tracking setup

• Privacy & data protection
• Web & digital analytics

Apps are often the primary way businesses connect with their customers. But launching an app is just the start – real success comes from understanding what users are doing within the app. That’s where data makes all the difference, and it’s also where ...

14.04.2025, 5 minute read

Recap d3con 2025: Retail media, measurement, and the future of data-driven marketing

• Data strategy
• Conferences & events

Introduction We recently had the chance to attend d3con 2025—Germany’s leading conference on data-driven advertising. As a team deeply involved in marketing measurement, ad operations, and data strategy, attending d3con was a natural fit. Though we only ...

10.12.2024, 5 minute read

What’s New in the Updated Amplitude Extension for Adobe Launch

• Web & digital analytics
• Product analytics

We’re happy to introduce the latest version of the Adobe Launch extension designed for integrating with Amplitude, packed with enhancements to simplify setup, improve usability, and support advanced configurations.

09.07.2024, 3 minute read

Mastering Mobile App Tracking: Different Paths to Seamless Analytics

• Best practices
• Adobe

Introduction Remember when marketers realized that most of the traffic on their website was coming from smartphones? And the rush that followed as they tried to check whether their website even worked on a small screen? Fortunately, today no one doubts ...

28.11.2023, 7 minute read

Server-side tracking explained

• Best practices
• Web & digital analytics

Introduction Reliable data is the foundation for successful marketing and analytics. Constantly evolving tracking prevention measures by browser and device manufacturers, as well as stricter data protection regulations, make this increasingly difficult. ...