6 minute read
Product Analytics – A first glimpse of a new area of analytics
We at FELD M have been active in the field of digital analytics for many years now, consulting a multitude of clients from various industries. Over this time, we witnessed a dynamic development.
7 minute read
Putting ourselves on the MarTech map with Datacroft: FELD M Products
The field of marketing technology (MarTech) has been growing at an astounding rate over the last few years. Some months ago, there were an estimated 8,000 different tools and solutions out on the market, and these numbers are expected to continue ...
6 minute read
How to kill many birds with one stone? – Automated modification of hundreds of Adobe Analysis Workspace Projects
As a consequence of a client’s legal decision, we were tasked with adding disclaimers to hundreds of Adobe Analysis Workspace Projects. The following requirements had to be met:
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One brand, many markets – and even more stakeholders
How FELD M implements your complex web analytics tracking setup in a tag management system It is not unusual that country websites differ not only in language but also in content. This usually requires a complex web tracking setup in the tag management ...
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How-to guide: Connect your GA4 property with BigQuery
With the announcement of Google Analytics 4 (GA4), Google takes the next step for their analytics platform. This step involves some of the biggest feature changes in Google Analytics history. The well-known data model was changed and reduced to one ...
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The new Google Analytics 4 – The perfect transition through parallel operation of GA and GA4
With Google Analytics 4 (GA4) (formerly App+Web property), Google is launching a completely new tracking tool. This is the first time in the history of Google Analytics that a hard cut is made in the data because historical data cannot be transferred to ...
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Superweek 2019: Work Hard And Have Fun With Digital Data
Intro Superweek 2019 – this 5-day long digital analytics conference on a mountaintop in Hungary was quite a unique and for sure very intense experience. I’m still a bit overwhelmed by the amount of great lectures and chats in-between them. Not easy to ...
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