13.01.2026,
7 minute read
7 minute read
Looker Studio vs Looker Studio Pro vs Power BI
In this blog post, we'll be comparing three BI powerhouses: Power BI, Looker Studio, and Looker Studio Pro. But instead of just listing the features in a table and leaving you to it, we're diving into three real use cases to help you identify which tool ...
12.01.2026,
7 minute read
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7 minute read
Do you really need an agentic analytics tool? 7 essential questions to ask
Introduction Everywhere you look, there’s a new promise about agentic analytics: BI tools that don’t just show data but think, suggest, and even act on your behalf. It sounds great, and maybe it is.
11.12.2025,
16 minute read
16 minute read
The battle of Google’s Looker products: which one is right for your data visualization needs?
Please note: This article was first published in 2023 and was last updated on December 11, 2025. Looker and Looker Studio (Pro), formerly known as Google Data Studio, are two widely used business intelligence tools of the Google cosmos that help you ...
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16.10.2025,
6 minute read
6 minute read
Power BI maps explained: Native, marketplace, and best practices
Numbers tell stories, but location gives those stories context. With maps in Power BI, you can view your data from an entirely new perspective — literally. By plotting information geographically, it becomes easier to identify trends, uncover hidden ...
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04.09.2025,
10 minute read
10 minute read
E-commerce analytics toolkit: 7 essential dashboards
The ideal e-commerce analytics reports should make it easy for you to see what’s working and where action is needed. Clarity beats complexity, every time.
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29.05.2025,
16 minute read
16 minute read
Inside the haunted house of dark data: The real cost of poor data quality
Data quality is like good property management: invisible when it’s working, but critical when it’s not. Without clean, accessible, and up-to-date data, dashboards, AI applications, and predictive analytics simply won’t deliver. The behind-the-scenes work ...
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15.04.2025,
15 minute read
15 minute read
Guide to mobile app tracking: Everything you need to know for a solid app tracking setup
Apps are often the primary way businesses connect with their customers. But launching an app is just the start – real success comes from understanding what users are doing within the app. That’s where data makes all the difference, and it’s also where ...
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10.12.2024,
5 minute read
5 minute read
What’s New in the Updated Amplitude Extension for Adobe Launch
We’re happy to introduce the latest version of the Adobe Launch extension designed for integrating with Amplitude, packed with enhancements to simplify setup, improve usability, and support advanced configurations.
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25.03.2024,
7 minute read
7 minute read
The Hitchhiker’s Guide to the Modern Data Stack
Hello, weary traveler. You’ve likely read about the modern data stack, a set of components to collect and analyze data, optimized for maximum accessibility, scalability, maintainability, and robustness. In this article, we’ll outline four key factors you ...
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On-demand webinar
On-demand webinar
03.03.2023,
11 minute read
11 minute read
Can I Get a Honk Honk for Consent? – Navigating Consent Management and Analytics Use Cases in Connected Driving
Everyone is talking about CTV (Connected Television), IoT (Internet of Things) and Connected Driving. For a long time now, we have not only used the remote control to unlock the car, but also navigate confidently through the many options and conveniences ...
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