Blog

Why it makes more sense to give conversion optimization the attention it deserves. Over the past few months, growing numbers of customers have contacted us at FELD M with questions like, “We bought a leading digital marketing suite that has AI components and want to personalize now. What cases do you suggest without having seen […]

Time has come: Google‘s Universal Analytics has had its day – at least in the eye of Google itself. Since its successor Google Analytics 4 was first announced and initially published in 2020, marketers and analysts have been asking themselves: When will the final switch to GA4 take place? And what happens to our data […]

We at FELD M have been active in the field of digital analytics for many years now, consulting a multitude of clients from various industries. Over this time, we witnessed a dynamic development. It started with rudimentary native analytics implementations with only very limited reporting possibilities and data access only restricted to few persons within […]

The role of tonality for Cookie Banner messaging While companies develop more and more capabilities to analyze data and derive business impact with the help of data, increasing data protection regulations make it continuously harder to leverage or even collect data. Consumers have – luckily – the chance to decide in increasingly detailed ways if […]

A few weeks ago, Google surprised the advertising world with its announcement that it would stop working on its “Federated Learning of Cohorts” technology, FLoC for short, and instead focus on “Topics API” from now on. With Topics, as before with FLoC, Google is trying to develop an alternative for the third-party cookie. Google is […]

Dark Patterns in Consent Management – and why you should do without them Dark patterns are familiar to most of us, especially from the so-called “social media”, but they are increasingly finding their way into cookie banners and consent management. The GDPR provides very clear guidelines on how valid consent must be given, namely, above […]

Tl;dr: The TTDSG regulates provisions on telecommunications secrecy and data protection for telemedia, i.e., websites. It replaces the data protection regulations of the Telemedia Act (TMG) and the Telecommunications Act (TKG), adapts them to the regulations of the GDPR and primarily serves to implement the ePrivacy Directive. The aim is primarily to create legal clarity. […]

Part 1, The Datacroft „Link Manager“ Campaign Tracking Tool The field of marketing technology (MarTech) has been growing at an astounding rate over the last years. Some months ago, there were an estimated 8.000 different tools and solutions out on the market*, and these numbers are expected to explode a lot more in the future. […]

As a consequence of a client’s legal decision, we were tasked to add disclaimers to hundreds of Adobe Analysis Workspace Projects. The following requirements had to be met: For each project, a new panel including the disclaimer must be positioned at the top, prior to any other report element. The report suite for the disclaimer […]

Two years ago I wrote my own Adobe Launch Extension to address the issues I had with the Custom Code Rule Action (CCA) provided by Adobe’s Core Extension. Sparked by a recent discussion on twitter, I felt validated to finally make this post. I am also releasing a new extension Friendly Helpers which includes a […]