Blog

Virtual Tableau Test Drive on 25.06.2020

on 13.05.2020 by Erik Klemusch

For all those who have wanted to take their first steps with Tableau for a long time, but have not yet been able to do so: Next month is your opportunity! We are looking forward to holding a “Tableau Test Drive” session next month on 25.06.2020 . This will be your opportunity to do first […]

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FELD M’s Best Practices and Guidelines in Times of Corona

on 08.04.2020 by Dr. Ramona Greiner, Dr. Matthias Böck, Dr. Felix Köbler

We described in our previous article “Embracing Black Swans – How FELD M deals with Corona-induced challenges” why FELD M has already created good conditions in the past to deal well with an exceptional situation like this. Now we want to share our best practices with you on how we currently deal with the corona […]

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Embracing Black Swans – How FELD M deals with Corona-induced challenges

on 26.03.2020 by Dr. Ramona Greiner, Dr. Matthias Böck

For a few days now, the world has again been talking about “black swans”: highly unlikely, unpredictable and rare events – such as the current corona pandemic. The image of the Black Swan has become known mainly through the books of risk analyst Nassim Nicholas Taleb. His two key questions are: “How do we manage […]

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Strategic partnership: Inviqa and FELD M jointly optimize customer experience on all channels

on 11.03.2020 by simon wagenstaller

Love at first sight: Inviqa and FELD M have recognized the great added value of cooperation and are now complementing each other in their service portfolio. Together, they support their customers in the holistic optimization of the customer experience. The two companies contribute their rich expertise to the strategic partnership: FELD M will contribute its […]

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How To Understand, Measure, and Manage Customer Experience

on 05.03.2020 by Markus Gahler

At our last “Wissensdurst” on the 19th of November 2019 we aimed to tackle topics mainly in the “marketing controlling” area. When it comes to measuring marketing success, a variety of metrics are used nowadays, including branding and performance, conversion and customer life time value, as well as customer experience (CX), which is a topic […]

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Tableau Test Drive in Bern on 20.02.2020

on 07.01.2020 by Erik Klemusch

For all those who have wanted to take their first steps with Tableau for a long time, but have not yet been able to do so: Next month is your opportunity! We are looking forward to holding a “Tableau Test Drive” session next month on 20.02.2020 in Bern, Switzerland. This will be your opportunity to […]

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Step by step to consent: This is how it works!

on 12.12.2019 by Dr. Ramona Greiner, Dr. Thomas Helbing

FELD M consults numerous companies on the development and implementation of their cookie strategy in web tracking. What strikes us is that most companies have the same difficulties and challenges. Often the legal departments have very good knowledge of what is allowed and what is not. However, the process of integrating the solutions in compliance […]

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Merry Christmas & a Happy New Year 2020

on 06.12.2019 by FELD M

We would like to take this opportunity to say thank you for the great collaboration this past year. We wish all of our clients, business partners and friends a Merry Christmas and a Happy New Year 2020! We look forward to another year full of exciting projects and interesting talks at one of our Wissensdurst […]

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The International Day of Persons with Disabilities

on 03.12.2019 by Simon Wagenstaller

The International Day of People with Disabilities takes place on 3 December each year. A central concept in this context is inclusion. This also includes digital accessibility, which plays a major and increasingly important role in the value creation of digital products. The aim here is to design websites and apps in such a way […]

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WHAT THE COOKIE!?

on 02.12.2019 by Dr. Ramona Greiner, Dr. Thomas Helbing

– What the ECJ ruling means for your website tracking and how you can continue to use cookies In their search for a legally compliant web tracking solution, many companies lose themselves in the jungle of terms and different interpretations and wish for only one thing above all: legal security – definite clarity as to […]

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