on 11.03.2020 by simon wagenstaller
Love at first sight: Inviqa and FELD M have recognized the great added value of cooperation and are now complementing each other in their service portfolio. Together, they support their customers in the holistic optimization of the customer experience. The two companies contribute their rich expertise to the strategic partnership: FELD M will contribute its […]
on 05.03.2020 by Markus Gahler
At our last “Wissensdurst” on the 19th of November 2019 we aimed to tackle topics mainly in the “marketing controlling” area. When it comes to measuring marketing success, a variety of metrics are used nowadays, including branding and performance, conversion and customer life time value, as well as customer experience (CX), which is a topic […]
on 07.01.2020 by Erik Klemusch
For all those who have wanted to take their first steps with Tableau for a long time, but have not yet been able to do so: Next month is your opportunity! We are looking forward to holding a “Tableau Test Drive” session next month on 20.02.2020 in Bern, Switzerland. This will be your opportunity to […]
on 12.12.2019 by Dr. Ramona Greiner, Dr. Thomas Helbing
FELD M consults numerous companies on the development and implementation of their cookie strategy in web tracking. What strikes us is that most companies have the same difficulties and challenges. Often the legal departments have very good knowledge of what is allowed and what is not. However, the process of integrating the solutions in compliance […]
on 06.12.2019 by FELD M
We would like to take this opportunity to say thank you for the great collaboration this past year. We wish all of our clients, business partners and friends a Merry Christmas and a Happy New Year 2020! We look forward to another year full of exciting projects and interesting talks at one of our Wissensdurst […]
on 03.12.2019 by Simon Wagenstaller
The International Day of People with Disabilities takes place on 3 December each year. A central concept in this context is inclusion. This also includes digital accessibility, which plays a major and increasingly important role in the value creation of digital products. The aim here is to design websites and apps in such a way […]
on 02.12.2019 by Dr. Ramona Greiner, Dr. Thomas Helbing
– What the ECJ ruling means for your website tracking and how you can continue to use cookies In their search for a legally compliant web tracking solution, many companies lose themselves in the jungle of terms and different interpretations and wish for only one thing above all: legal security – definite clarity as to […]
on 06.11.2019 by Laura Winkelbauer
Due to the powerful oligopolies of advertising networks on the one hand and the increasing number of online advertisers on the other, the battle for new customers is becoming increasingly expensive (keyword marketing inflation). Depending on which study you look at, the acquisition of a new customer is 3-5 times more expensive than the retention […]
on 28.08.2019 by Zofia Radzikowska
We are very excited about the upcoming digital analytics event – People that Count – which will take place in Warsaw, on the 26th and 27th of September 2019. It’s the first edition of this conference, but it starts really big. Simo Ahava, Craig Sullivan, Doug Hall, Robert Petković and Zorin Radovančević (this year’s Golden […]
on 23.07.2019 by Linda Le
Hi, I´m Linda. I am part of the Data Science team at FELD M and was excited to participate this year’s useR!2019 conference, which took place in Toulouse. That meant 4 days full of great 3h tutorials keynotes 30 min blocks of 6*5 min lightning talks 1,5h blocks of 5*18 min talks sponsor talks poster […]