Do the right things.
Do things right.

Agile Project Management

We offer project management to help you reach your goals and tailor our (agile) project management methods to your requirements and needs.

Data Strategy

With an individual data strategy for your company, we create the basis for goal-oriented data-driven work and the profitable use of your data.

Conversion Rate Optimization

We are supporting our clients as a neutral partner in analysis and optimization of their websites and marketing campaigns.

Digital Analytics

We make your measures and customer interactions measurable - from conception to implementation and analysis.

Privacy and Consent

We support you as a reliable partner who knows the current legal discussions and has already gained experience with pragmatic best practices.

Corporate Digital Responsibility & Data Ethics

We address digital corporate responsibility in the areas of Digital Analytics, Big Data, Artificial Intelligence and Data Protection.

KPI & Reporting Systems

We support the process of defining and developing KPIs and reporting systems for the evaluation and control of your actions.

Dashboards & Visualisation

Our Business Intelligence Team supports you to leverage the full potential of your data wealth through user-oriented visualisations.

Neutral partner for the measurement & optimisation of advertising measures

We support and consult as a neutral partner in the analysis and optimisation of your measures.

Multi-Channel Communication and Sales Concepts

We develop strategies and concepts for user-centred communication and marketing with you.

Business Model Development

We support your user-focused (continuous) development of new business models and the ongoing optimisation of new services.

Consumer Research & User Research

We use various research methods and work with you to obtain both general information about the market and deep insights into your customers in order to increase their satisfaction and at the same time ensure your business success.

Analytical CRM

We develop CRM strategies with you and design and evaluate data-based CRM measures.

Attribution & Media Mix Modeling

We develop attribution & media mix models and support you in the selection & implementation of tools and attribute-based campaign management.

(Onsite) Personalisation & Recommendation Systems

We develop and implement concepts for personalised touchpoints - tool-based or individually programmed.

Data Science & Machine Learning

Our Data Scientists help you to understand your data from a business point of view by combining the appropriate strategies and methods.

Data Engineering & Architecture

Our Data Engineers integrate and process internal & external data sources and build high quality ETL data pipelines, consult you on technologies and software.

Datacroft

Under the Datacroft brand, FELD M develops independent tools for measuring the success of your online and offline campaigns.