Do the right things.
Do things right.
FELD M is a consultancy for data-driven marketing in a digitised world. We develop strategies and analyses for customer acquisition and customer retention.
With an individual data strategy for your company, we create the basis for goal-oriented data-driven work and the profitable use of your data.
We make your measures and customer interactions measurable - from conception to implementation and analysis.
Conversion Rate Optimization
We are supporting our clients as a neutral partner in analysis and optimization of their websites and marketing campaigns.
Privacy and Consent
We support you as a reliable partner who knows the current legal discussions and has already gained experience with pragmatic best practices.
Corporate Digital Responsibility & Data Ethics
We address digital corporate responsibility in the areas of Digital Analytics, Big Data, Artificial Intelligence and Data Protection.
KPI & Reporting Systems
We support the process of defining and developing KPIs and reporting systems for the evaluation and control of your actions.
Dashboards & Visualisation
Our Business Intelligence Team supports you to leverage the full potential of your data wealth through user-oriented visualisations.
Neutral partner for the measurement & optimisation of advertising measures
We support and consult as a neutral partner in the analysis and optimisation of your measures.
Multi-Channel Communication and Sales Concepts
We develop strategies and concepts for user-centred communication and marketing with you.
Business Model Development
We support your user-focused (continuous) development of new business models and the ongoing optimisation of new services.
User Research & User Experience Design
We analyse, develop and optimise digitised user interactions and applications with regard to usability and user experience.
Customer Journey Mapping
We create data-based user journey maps as a basis for strategic decisions and communication measures.
We develop CRM strategies with you and design and evaluate data-based CRM measures.
Attribution & Media Mix Modeling
We develop attribution & media mix models and support you in the selection & implementation of tools and attribute-based campaign management.
(Onsite) Personalisation & Recommendation Systems
We develop and implement concepts for personalised touchpoints - tool-based or individually programmed.
Data Science & Machine Learning
Our Data Scientists help you to understand your data from a business point of view by combining the appropriate strategies and methods.
Data Engineering & Architecture
Our Data Engineers integrate and process internal & external data sources and build high quality ETL data pipelines, consult you on technologies and software.
Our approach to work
Strategy & Measures
Based on quantitative and qualitative analyses, FELD M develops strategies and activities for client acquisition and retention. Aligned to your business objectives, we develop sustainable digital strategies and activities to drive target audience awareness and distinguish your products from your competitors.
Analysis & Optimization
FELD M develops and implements solutions for the analysis and optimisation to drive effectivity and efficiency of marketing activities. By combining the experience and expertise in the following fields of competence, FELD M provides clients with solutions that have a real impact on their business success.