Do the right things.
Do things right.

Data Strategy

With an individual data strategy for your company, we create the basis for goal-oriented data-driven work and the profitable use of your data.

Digital Analytics

We make your measures and customer interactions measurable - from conception to implementation and analysis.

Conversion Rate Optimization

We are supporting our clients as a neutral partner in analysis and optimization of their websites and marketing campaigns.

Privacy and Consent

We support you as a reliable partner who knows the current legal discussions and has already gained experience with pragmatic best practices.

Corporate Digital Responsibility & Data Ethics

We address digital corporate responsibility in the areas of Digital Analytics, Big Data, Artificial Intelligence and Data Protection.

KPI & Reporting Systems

We support the process of defining and developing KPIs and reporting systems for the evaluation and control of your actions.

Dashboards & Visualisation

Our Business Intelligence Team supports you to leverage the full potential of your data wealth through user-oriented visualisations.

Neutral partner for the measurement & optimisation of advertising measures

We support and consult as a neutral partner in the analysis and optimisation of your measures.

Multi-Channel Communication and Sales Concepts

We develop strategies and concepts for user-centred communication and marketing with you.

Business Model Development

We support your user-focused (continuous) development of new business models and the ongoing optimisation of new services.

User Research & User Experience Design

We analyse, develop and optimise digitised user interactions and applications with regard to usability and user experience.

Customer Journey Mapping

We create data-based user journey maps as a basis for strategic decisions and communication measures.

Analytical CRM

We develop CRM strategies with you and design and evaluate data-based CRM measures.

Attribution & Media Mix Modeling

We develop attribution & media mix models and support you in the selection & implementation of tools and attribute-based campaign management.

(Onsite) Personalisation & Recommendation Systems

We develop and implement concepts for personalised touchpoints - tool-based or individually programmed.

Data Science & Machine Learning

Our Data Scientists help you to understand your data from a business point of view by combining the appropriate strategies and methods.

Data Engineering & Architecture

Our Data Engineers integrate and process internal & external data sources and build high quality ETL data pipelines, consult you on technologies and software.

Datacroft

Under the Datacroft brand, FELD M develops independent tools for measuring the success of your online and offline campaigns.