Quality of Relationships and
Quality of Services
We do not see ourselves as a classic management consultancy, but as a partner who develops an understanding for our customers’ individual challenges and works collaboratively with them on solutions. It is important to us to not only share our knowledge and build up new competencies within the customer, but to also benefit from and activate the customer’s existing industry-specific knowledge and to integrate it into our solution.
In our projects we always focus on the business goals of the client and the demands and characteristics of their end customers. We consider the customer’s perspective and develop an understanding of what existing problems are and how existing solutions can be used or improved. In short: we do what provides the customer with real added value. We consider all stakeholders affected by our projects. Additionally, in order to ensure an end-user focus of our strategies and concepts, we always consider business objectives, as well as legal and technical requirements.
FELD M represents highest demands in all quality dimensions. For us, performance quality means that our experts apply the latest findings from science and practice to the individual requirements of our customers. Our 4-eyes-principle ensures that the project knowledge is never with just one person and thus a competent partner is always available for you. In addition to pure performance quality, the quality of our cooperation with the customer is very important to us. We meet our customers on equal terms and maintain intense exchange. We see ourselves as a extended team of the customer, who develops tailor-made solutions together with them.
We not only deliver concept papers, but also support the projects implementation. This includes internal communication as well as support in dealing with the resulting changes and requirements. In order to react quickly to the new requirements, we work with modern methods of project management. Agile, SCRUM and Kanban are no abstract theories for us, but something we live in . Thereby we guarantee highest quality and prevent a limited view of complex problems.
Often we are in demand as a neutral partner for evaluating existing services. Through our years of experience, we have built up a large network of partners – both tool providers and other agencies – but we are not bound by any of these partners and have always maintained our neutrality.
Quality of Relationships
We work with our customers on an equal footing and it is important to us that the cooperation with us is fun and that we are always reliable and committed. We take part of the burden off our customers’ shoulders and see ourselves as an extension of their team.
Quality of Services
We deliver first-class quality work, which is innovative and customer-specific and meets the highest demands – that is our promise and expectation of ourselves.
Knowledge and experience are key to us.
The digital world is changing so rapidly that we believe we must never rest on our laurels. Therefore, it is our innermost claim to always put the latest scientific findings into practise. Our methods are state-of-the-art, our employees are best-in-class. To ensure that this remains the case and that our customers also benefit from it, it is very important to us to generate new knowledge and to share existing knowledge. This is achieved through internal knowledge sharing, regular attendance of conferences, further education and trade fairs. It is also achieved through our cooperation with various universities in which we support and participate in research. In addition, we are happy to pass on our knowledge. We organise a quarterly FELD M “Wissensdurst” to provide an interface between external and internal knowledge. In a relaxed atmosphere, visitors can exchange information on current and relevant topics and learn about developments in the market in exciting lectures from science and in the field.
Future-proof with a modernized
Efficient campaign optimization
at a glance
Data-driven progress towards business goals with Google Analytics and GTM
Efficient use case implementation with data strategy
Minimizing data difference, maximizing data quality
Accessible and Actionable Marketing Data
Web app operator Plan.One monetizes its platform
Adobe Analytics trainings on basic and advanced levels
How to translate several tens of thousands MediaMarkt TV spot airings into online traffic impact
Digital Analytics for Postbank:
Switch to a tag management system
Clear positioning in the new and growing online-only car market
On-Demand Webinar: Get insights on the FELD M data strategy framework
Master Class Data Strategy
To the overview of all projects
Be curious, generate knowledge: our cooperation with universities
Our solutions are always based on scientific findings and practical experience. In order to be able to keep our finger on the pulse, we maintain intensive cooperation with various universities. By supervising theses on relevant topics, we can work on current issues ourselves and support research in the field. At our FELD M “Wissensdurst” event we invite interesting lecturers from the scientific field to make the latest findings available to a larger audience.
The FELD M “Wissensdurst”
FELD M’s “Wissensdurst” is a series of events aiming to promote the knowledge and experience exchange between our employees, external experts and our partners and customers. Two to three short lectures from science and practice on current topics and trends in the field of digital marketing stimulate discussion. After the lectures there is time to network and to deepen your knowledge in a relaxed atmosphere.
Last Wissensdurst 29.09.2022
at 7 pm with the following topic:
Data Strategy? Yes!
How to strategically leverage your data for your business
JobCloud’s Data Strategy – insights on transforming Switzerland’s leading recruiting marketplace into a data-driven organisation
Talk 2 :
Data Strategy - what makes it really work
The number of participants is limited. If you are interested in participating we kindly ask you to register shortly on Wissensdurst landingpage.