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18.08.2026,
9 minute read
GA4 Analytics Advisor vs. MCP: What they're capable of, and when to use which
At one of our recent Google & Amplitude meetups in Berlin, analytics experts Askar Abdullaev and Sven Herschel gave a presentation about Google Analytics Advisor vs. MCP, through the lens of a real customer case study. They've helpfully distilled ...
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