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Our approach

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Through our three-phase approach—strategize, build, activate—we turn your data into a powerful asset to fuel growth, optimize your operations, and drive real business impact.

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Once your strategy is in place, we help build your technical foundation and implement your use cases.

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Using agile principles, we start by setting up your future-proof data stack or MarTech stack, supporting the entire data value chain.

For marketing and product teams, we implement tools for customer insights and engagement. Where needed, we combine off-the-shelf solutions with custom-built ones, some of which become products under our Datacroft brand.

Our services include: 

For data and tech teams, we build custom data products on platforms like Google Cloud, AWS, and Azure. You can rely on us for data engineering, modeling, and visualization for efficient dashboarding and advanced analyses.

For predictions and automated decision-making, we develop customized machine learning and AI models and put them into production.  You can learn more here:  

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Overview of our technology partners

Case Studies: Build

Curious about our impact? Dive into our case studies to see how we've empowered companies to unlock genuine value from their data.

Explore case studies
  • Web analytics

    Tag management overhaul boosts scalability and cuts costs

    Tools we used
    Read case study
  • Data science & AI

    More accurate subscription predictions through data science

    Tools we used
    Read case study
  • Privacy & consent

    TrendRadar: One step ahead in all things Data Analytics

    Read case study
  • Web analytics

    Answering branding questions with A/B testing

    Read case study
  • Data engineering & architecture

    Data integration with a modern data platform for seamless analytics

    Tools we used
    Read case study
  • Data engineering & architecture

    A uniform platform for all social media dashboards

    Tools we used
    Read case study

Blog posts

Our experts regularly present at conferences and write on the latest marketing, product, and tech topics. Check out our blog posts below for more insights.

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How to detect AI traffic in Adobe Analytics: A practical guide

As digital analytics experts at FELD M, we've observed a significant shift in how users are consuming online content. It’s no longer just humans browsing your pages and products. AI agents are now acting on behalf of humans, searching for information, ...

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All Things Google 2026: Google Analytics, Tag Manager & more updates, condensed for you

The below is an online archive of our All Things Google newsletter for your reference. New editions will be added to this page throughout 2026, but if you'd like to receive the newsletter as soon as it goes out, you can register below to receive these ...

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dbt jobs in Microsoft Fabric: a misnomer with big potential?

Microsoft Fabric is Microsoft’s unified analytics platform that brings data engineering, analytics, and business intelligence together in a single SaaS experience. Built on OneLake and combining services like Data Factory, Synapse, and Power BI, Fabric ...

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02 Build

Already have your strategy in place? Great! Using agile principles, we can help you build your future-proof data and MarTech stacks. Find out how we can help you lay a solid foundation for success.

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Ready to build something great? Get into contact or plan a free call.

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