Consent-driven marketing: Why consent management is a business opportunity
Join us in Zurich on March 7 to discuss the power of consent management. With the new Federal Act on Data Protection (nFADP) in play since September 1, 2023, many Swiss companies have opted for a more relaxed approach to consent management. But are they missing out on marketing opportunities? What challenges do they continue to face? Let’s discuss over food and drinks.
🔎 A model approach to consent: How do big companies approach this topic? What strategies do they have in their toolkit?
🌐 Consent-based marketing: What opportunities are open to Swiss companies despite nFADP? Can Server-Side Tracking balance high-quality data with user consent?
🔮 Unveiling opportunities: Acquire valuable strategies for consent-based marketing, and benefit from the perspectives of industry experts from FELD M, JENTIS & OneTrust.
🗣️ Q&A and apéro: Gather diverse perspectives from FELD M, JENTIS and OneTrust, along with industry peers and legal experts.
We’ll provide fresh perspectives and concrete insights on the potential of consent management for Swiss companies.
Registrations for this event have now closed. Thank you very much for your interest in our event; if you would like some support with the topic of consent-driven marketing, please feel free to reach out to us.
Event overview: Consent-driven marketing
As professionals, we’re well aware that the new Swiss Act on Data Protection has set new benchmarks for how companies handle consumer data. Yet behind the scenes of these developments lies an untapped potential: consent management.
We’ll be taking stock of what it means for Swiss companies, how Swiss companies can and should still address the topic of consent, and offer different approaches and ideas to help you get the most out of your marketing efforts.
Over food and drinks at our exclusive location in central Zurich, you’ll encounter fresh perspectives on consent management, and concrete input on how other major players are handling this topic. Expect deep dives into the opportunities that consent management can bring you with FELD M, JENTIS & OneTrust. We’ll explore real case studies, provide best practices for obtaining consent directly and correctly, and answer all your questions in a Q&A session.
The Q&A session will be followed by an apéro, where you’ll be able to network with industry leaders. Register now to save your spot!
📆 Date: March 7, 2024
🕕 Time: 5 – 9 pm
📍 Location: Impact Hub Zurich – Viadukt (Bogen D)
More details coming soon, but here’s our expert line-up and what they’ll be sharing about!
- Honoring Consent throughout the Data Lifecycle
- Tarek Wüstefeld, Strategic Client Executive, OneTrust
- Server-side Tracking: Balancing high-quality data with user consent
- Thomas Tauchner, Co-Founder & CEO, JENTIS
- Privacy 2024: Optimised Organisation and Organised Optimization
- Dr. Ramona Greiner, Digital Analytics & Data Ethics Consultant, FELD M