Within the marketing department of an insurance company operating nationwide in Germany, additional expertise in Adobe Analytics was to be developed. The client was therefore looking for a provider who could deliver a tailored training programme in German, based on the company’s existing data set.
As a provider of Adobe Analytics training with many years of hands-on experience with the tool, we were able to meet these requirements precisely. One of FELD M GmbH’s trainers conducted a two-day on-site training session, equipping our main contact with all the skills required to independently create analyses in Adobe Analytics in the future.
Training Focus: Becoming an Adobe Analytics Expert in Just a Few Steps
Our contact at the insurance company already had experience with Google Analytics; however, their knowledge of Adobe Analytics was still fairly limited at the time of the training. For this reason, the session began with general explanations of digital analytics and tracking before our trainer introduced the functionality of Adobe Analytics and explained key terminology.
The training placed a strong emphasis on practical, hands-on exercises. The objective was to enable the participant to independently carry out analyses in Adobe Analytics and derive actionable recommendations. A large part of the training therefore focused on the Analysis Workspace (the analysis interface within Adobe Analytics), where the participant implemented various visualisation options using real-life examples.
As the training was based on the company’s own data, the knowledge gained could be applied immediately. During the session, the participant independently created initial analyses for various website sections and marketing campaigns, as well as analysing and interpreting existing standard reports.
Independent Analysis Creation and Optimisation of the Tracking Setup
Following the training, the participant was able to independently create analyses in Adobe Analytics, interpret the data accordingly and derive actionable recommendations.
As an additional service, FELD M GmbH provided a summary of optimisation opportunities for the existing digital analytics setup after the training. These potential improvements had been identified during the review of the implementation and throughout the training itself.
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