GA4 webinar: Expert insights for seamless large-scale company GA4 migration

Is your enterprise ready to take the leap into the future of analytics with GA4? Don’t miss our webinar where we share our expert insights for a smooth migration.

Date: Wednesday 27.09.2023, 2:00 -2:45 p.m. (CET)


Join us as we dive deep into the world of GA4 migration, offering you practical lessons we’ve learned from the many transitions we’ve done for our clients. From understanding the crucial steps to overcoming potential challenges, we’ll equip you with the knowledge and strategies you need to ensure a smooth migration. Our experts will share real-world case studies from other large-scale migration s, best practices, and actionable tips to make your migration successful.

Within our GA4 webinar, we will cover the following topics:

  • Dealing with many users: Managing user rights and roles, planning effective training sessions, and allocating resources for post-migration user support
  • The data privacy point of view: Defining your data needs, ensuring compliance, and the role of your Data Protection Officer in the GA4 migration
  • Procurement considerations: Navigating vendor agreements, contractual changes and the role procurement plays in the project.
  • Project budget: Estimating costs associated with migrating to GA4, including licensing, training, contingency planning, and any required infrastructure changes.
  • Data integrations: Identifying existing data integrations, determining their compatibility with GA4 and any potential complexities this may involve.
  • More complex setups with custom integrations/code: Managing custom requirements and ensuring accurate data collection and expected functionality in GA4.

The webinar will last approximately 45 minutes. It will be particularly helpful for you if your GA4 migration is coming up soon or has just started – but even if you’re migrating to a different tracking tool, you’ll still benefit from the insights we’ll provide. Our talk will be especially relevant for you if you hold one of the following positions or responsibilities:

  • Analyst
  • Analytics Manager
  • Online Marketing Manager
  • Analytics Team Lead
  • Or if you are in any position involving high usage of (GA4) tracking data


The webinar will be presented by:


Thomas Symann – Technical Analytics Specialist

  • Thomas started in Digital Marketing over 10 years ago and has specialized in Digital Analytics for the past 7 years.
  • He has a strong technical background, coding skills and regularly develops custom solutions for clients.
  • Drawing on his recent experiences, he will share his insights about migrating large-scale companies to GA4 360.



Andrea Dobler – Project Manager & Consultant Digital Analytics

  • Andrea brings along 5 years of digital marketing experience and has both a user and a consultant perspective on (Google’s) Analytics Tools.
  • With several (GA4) migration projects for clients of different sizes and with different setups and requirements behind her, she knows the particularities of migrating large-scale companies well and will share her insights from a project management and organizational perspective.

Registration Form

Register here for our free webinar on Wednesday 27.09.2023, 2:00 -2:45 p.m. (CET).
If you can’t make it don’t worry – we’ll record the Webinar and share the recording afterwards.