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Conversion Rate Optimization
It doesn’t have to be that way!
FELD M helps you to identify bottlenecks, develop variants with strong conversion potential and ensure the safety of your optimization success employing A/B/n tests.
Conversion Analytics at FELD M
1a. Quantitative Analysis
- Collection and preparation of quantitative data from client’s systems
- Segmented data analysis
- Identification of optimization potential
1b. Qualitative Analysis
- Collection of qualitative data, such as:
- Expert Reviews
- Usability Labs
- Remote Usability Tests
- Identification of optimization potential
2. Optimization
- Creation of optimization hypotheses based on quantitative and qualitative data
- Concept preparation and design of conversion-oriented variants based on new data
3. A/B/n Testing
- A/B/n tests concept preparation based on defined variants
- Development of variants
- Running the A/B/n tests
- Analysis and recommendations preparation
4. See the results!
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