Webinar Data Thinking

In this on demand webinar, we’ll give you an overview of how you can use design thinking methodologies to develop customer-centric solutions using data.

What is the Data Thinking webinar about?

Data Thinking uses the Design Thinking process to develop customer-centric solutions. No matter if you’re working on a holistic data strategy or want to implement a data project successfully – the Data Thinking approach will help you to act data driven.

In the webinar you will learn…

  • The essential basics of the Data Thinking method
  • Areas of application and examples
  • The implementation in a workshop format

We will show you how to use the methodologies of Design Thinking to better understand the problem space and how you can then use data to develop solutions. We also cover how to engage stakeholders and prioritise together.

The Data Thinking webinar from our Data Strategy webinar series lasts approximately 40 mins and is suitable for you if you are looking at developing data products and strategies. Especially if you have one of the following positions or responsibilities:

  • Manager from the business, such as marketing, sales or product
  • Teamlead (all persons responsible for data)
  • Data Strategist
  • Analyst
  • Or you are strategically involved with data and want to generate added value

If you would like to familiarise yourself in advance with the different approaches within a data thinking workshop, then read more here.

The speakers of the webinar

The webinar is presented by…

Annika Sonnde

With over 7 years of professional experience in digital marketing, Annika is an expert in agile project management and a trained design thinking coach. In her work as a project and account manager and data strategy consultant, she has been advising our clients on web analytics, business intelligence and data strategy at FELD M for 1.5 years. She completed her studies in Information Management and Corporate Communications at the University of Applied Sciences in Neu-Ulm.

Dr. Julius Kayser

More than 10 years of experience in the development and implementation of data-based solutions, as well as in management consulting for data-driven decision-making. As Senior Consultant Data Strategy at FELD M, Julius is an expert in all strategic issues related to data, activation and optimisation. He completed his PhD in physics in the field of quantum information and quantum computing.

Go to the on-demand webinar Data Thinking

If we have piqued your interest, register here and you will immediately be sent the link to the free webinar. You can watch the on-demand Data Thinking webinar at any time that suits you.