Privacy und Datenschutz FAQ
The right answers to the most frequently asked questions on the subject of Privacy and Consent
What is GDPR und ePrivacy?
With the GDPR (General Data Protection Regulation), the EU has created a uniform legal framework for the storage and processing of personal data. It applies to all companies that process data in the EU. GDPR forced companies to deal with data protection issues and to take data protection seriously. The rights for consumers were strengthened, but also the obligations for companies were extended. A central innovation lies above all in the impending penalties for data protection violations, which have been greatly increased in GDPR. You can find further descriptive information here: https://ec.europa.eu/justice/smedataprotect/index_de.html
The ePrivacy Directive (“ePrivacy Directive”) has been in force since 2002 and should have been replaced by the ePrivacy Regulation long ago. However, many uncertainties and adverse circumstances mean that the ePrivacy Regulation is not expected to enter into force before the end of 2021. It will define data protection in digital communication to a large extent.
Why and for what do I need Consent?
Data collection and data-driven marketing cost money. Companies employ many employees and usually several agencies in this area and they distribute the budget for online advertising on the basis of previous data analyses. From our point of view: Great! This is how data-driven marketing works! However, all this only works if you have enough data on the basis of which you can derive your findings. Due to GDPR and also technical innovations of the tool and browser operators your meaningful data basis is more and more endangered. You may no longer collect a lot of data without the express consent of your online users. The calculation is simple: less data → inaccurate analyses → wrong decisions → worse ROIs.
We tell you what you can still measure without consent and what you need explicit consent for. In addition, we support you in Consent Rate Optimization: We help you to get more and more site users to give their consent and to rely on a well-founded and meaningful amount of data as the basis for your important decisions to be able to fall back on.
What do "Consent Rate" and "Consent Rate Optimization" mean?
The Consent Rate is a percentage of how many of your website visitors have given specific consent for tracking measures or the setting of cookies. So if 7 out of 10 users on your site agree to the use of cookies on your cookie banner, you have a Consent Rate of 70%.
FELD M helps you to gradually increase your Consent Rate. We use current and proven methods from the field of conversion rate optimization. We develop theses on the basis of your individual requirements and test them, for example with A/B/n tests, in order to successively better understand your users and secure your data basis in the long term.
