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We’re FELD M – The Data Collective, your consulting and implementation partner for successful data, analytics, and AI projects that create measurable business value.

On-demand webinar

Tracking data with Adobe in the most first-party way possible

Learn how to improve cookie lifetime and visitor recognition in Adobe Analytics, with Frederik Werner (FELD M), Linus Kühne (CEWE) & Frank Gröger (CEWE).

Browser cookies keep losing ground, and with them, the ability to reliably identify website visitors.

In this session, FELD M expert Frederik Werner joins Linus Kühne and Frank Gröger from CEWE to share concrete ways to vastly improve cookie lifetime and visitor recognition in Adobe Analytics. Register to watch the session recording now.

This webinar covers the following topics:

Why visitor identification is becoming harder

Concrete ways to improve cookie lifetime in Adobe

How to make optimization and targeting more reliable

This webinar is perfect for:

Digital analysts
Data team leads
Data strategists
Implementation specialists

Meet the speakers

Frederik Werner

Frederik is part of the FELD M team, bringing over a decade of experience in digital analytics with a strong focus on Adobe Analytics, Customer Journey Analytics, and the Adobe Experience Cloud. As an Adobe Analytics Champion, Community Advisor, and User Group Lead, he shares his expertise through conference talks and his award-nominated blog https://www.fullstackanalyst.io.
Linus Kühne

Linus Kühne is Head of Digital Analytics at CEWE, where he leads the development of data-driven capabilities across digital channels. He has built and scaled analytics structures and teams, enabling cross-channel customer journey insights across web, app, and software. His focus is on translating data into clear direction and empowering organizations to make better, more informed decisions.
Frank Gröger

Frank Gröger has been working as a digital analyst for more than 10 years. He develops and implements analytics solutions with a focus on Adobe products. His passion is making digital customer journeys measurable in order to design them optimally for customers. In particular, overcoming technical challenges and continuously improving existing solutions fuel his ambition.