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We’re FELD M – The Data Collective, your consulting and implementation partner for successful data, analytics, and AI projects that create measurable business value.

On-demand webinar

Implementing Adobe Real-Time CDP: How it started, how it's going

Learn what a real-world Adobe Real-Time CDP implementation looks like, with Jonathan Schwarz (DER SPIEGEL) & Kai Brackman

Adobe's Real-Time CDP sits at the core of the Experience Platform, but what does an actual implementation look like?

In this session, Jonathan and Kai take you through a real implementation project involving Audience Manager, Target, RTCDP, and DER SPIEGEL's complex backend systems. Register below to watch the session recording now.

This webinar covers the following topics:

What a real-world Adobe Real-Time CDP implementation looks like

How to navigate complex backend integrations with Adobe tools

Challenges and solutions from one of Germany's largest news publications

Practical lessons from combining Audience Manager, Target, and RTCDP

This webinar is perfect for:

Digital analysts
Data team leads
Data strategists
Implementation specialists

Meet the speaker

Jonathan Schwarz

Navigation is my passion and I seek to help colleagues and the company I work for to get the best out of themselves.
Kai Brackmann

Kai has been part of the FELD M team for over 12 years and has worked with clients across multiple industries, from initial concept through hands-on implementation, analysis, and activation. By combining technical knowledge with practical experience and a focus on actual people, he aims to get the best out of Adobe Analytics, Target, Real-Time CDP, and Launch - and make daily work more enjoyable.

Implementing Adobe Real-Time CDP: How it started, how it's going

Learn what a real-world Adobe Real-Time CDP implementation looks like, with Jonathan Schwarz (DER SPIEGEL) & Kai Brackman

Adobe's Real-Time CDP sits at the core of the Experience Platform, but what does an actual implementation look like?

In this session, Jonathan and Kai take you through a real implementation project involving Audience Manager, Target, RTCDP, and DER SPIEGEL's complex backend systems. Register below to watch the session recording now.

This webinar covers the following topics:

This webinar is perfect for:

Meet the speaker

Jonathan Schwarz

Kai Brackmann

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