Eliot joined FELD M’s web analytics team 15 years ago as a data analyst and consultant. He started out working with WebTrends and now focuses mainly on Adobe Analytics and FullStory. He enjoys bringing order out of chaos and diving deep into data to ensure that every bug is detected. A lover of structure, he also spent ten years as the product owner of FELD M’s “Datacroft Link Manager”, a SaaS solution that provides our clients with a searchable interface for generating custom campaign tracking links. He was also responsible for the “Datacroft Campaign Data Importer”, a custom service that transmits data from Ad Providers such as Google Ads or Meta to Adobe Analytics.
