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Agenda
Welcome & introduction, Lutz Wiechert, FELD M
- Fantastic Adobe Analytics use cases and where to find them, Michael Penning, FELD M
After a spell without any new Adobe Analytics features, we're now seeing new features coming out once again. In this session, seasoned expert Michael Penning will take you through the key updates and sprinkle in some tips and tricks for the tool. Expect to leave with inspiration and new techniques to try out.
Quo vadis, Adobe Analytics? Everything you might have recently missed, Frederik Werner, FELD M
It can be tricky to stay on top of Adobe's product strategy regarding Analytics and Customer Journey Analytics alongside the day to day . In this session, our resident trouble maker will take an unbiased look at what's changed, what's coming next, and what it might mean for your own tool roadmap.
Networking & discussion
Frederik is part of the FELD M team, bringing over a decade of experience in digital analytics with a strong focus on Adobe Analytics, Customer Journey Analytics, and the Adobe Experience Cloud. As an Adobe Analytics Champion, Community Advisor, and User Group Lead, he shares his expertise through conference talks and his award-nominated blog https://www.fullstackanalyst.io.
Michael Penning is a seasoned expert for Adobe Analytics, particularly Analysis Workspace and other reporting interfaces. He is working at FELD M, supporting some of our largest multinational clients.
Lutz Wiechert is the founder and managing director of FELD M. With over 20 years of experience in data and analytics, he regularly organizes and attends events centred on the analytics community in the DACH region.
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