Frederik is part of the FELD M team, bringing over a decade of experience in digital analytics with a strong focus on Adobe Analytics, Customer Journey Analytics, and the Adobe Experience Cloud. As an Adobe Analytics Champion, Community Advisor, and User Group Lead, he shares his expertise through conference talks and his award-nominated blog https://www.fullstackanalyst.io.
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Florian is currently working for Fressnapf, bringing extensive experience in digital analytics with a strong focus on app tracking and mobile attribution. With a background as a Senior Web Analyst at IBM iX, he has implemented Tag Management setups and consent management solutions for brands like Baloise, the German Armed Forces, and Smart. Before that, he worked as an App Analyst at CEWE and supported several web development and tracking projects as a freelance consultant.
Lutz Wiechert is the founder and managing director of FELD M. With over 20 years of experience in data and analytics, he regularly organizes and attends events centred on the analytics community in the DACH region.
