Frederik is part of the FELD M team, bringing over a decade of experience in digital analytics with a strong focus on Adobe Analytics, Customer Journey Analytics, and the Adobe Experience Cloud. As an Adobe Analytics Champion, Community Advisor, and User Group Lead, he shares his expertise through conference talks and his award-nominated blog https://www.fullstackanalyst.io.
Lutz Wiechert is the founder and managing director of FELD M. With over 20 years of experience in data and analytics, he regularly organizes and attends events centred on the analytics community in the DACH region.
