Frederik is part of the FELD M team, bringing over a decade of experience in digital analytics with a strong focus on Adobe Analytics, Customer Journey Analytics, and the Adobe Experience Cloud. As an Adobe Analytics Champion, Community Advisor, and User Group Lead, he shares his expertise through conference talks and his award-nominated blog https://www.fullstackanalyst.io.
Lutz Wiechert is the founder and managing director of FELD M. With over 20 years of experience in data and analytics, he regularly organizes and attends events centred on the analytics community in the DACH region.
Andreas Markhauser has been part of the FELD M team since 2012, working as a Technical Consultant for Web Analytics. He specializes in designing and implementing robust tracking architectures, with a strong focus on tools within the Adobe stack. His expertise also includes frontend technologies like HTML, CSS, and JavaScript, enabling him to bridge technical implementation and business requirements effectively. His recent work focuses on server-side tracking, consent-aware analytics setups, and modern tagging solutions to support reliable, data-led decision making.
