The Power of Data Literacy

On-demand webinar data literacy
From data to action: Move from data consumption to data-driven optimization of your daily business

What is the data literacy webinar about?

Data literacy is an essential foundation for data-driven work and bridges the gap between data collection and successful optimization. It’s also the basis for a data-driven business strategy. Data literacy is not only about the ability to read, understand and interpret data, but also about competencies in all areas and roles within an organization that are involved in the data value chain.

In this webinar we will cover the following topics…

  • Holistic view of data literacy
  • Ways to increase data literacy
  • Data personas
  • Model to determine the data literacy maturity level
  • Benefits of a data strategy to establish data literacy: Examples from our customer projects

This data literacy webinar from our data strategy webinar series will last approximately 45 minutes and is suitable for you if you are working on making your organization more data-driven. You’ll find the webinar especially relevant if you work in one of the following positions or responsibilities:

  • Manager from the business side, such as marketing, sales or product.
  • Team lead (anyone responsible for data)
  • Data strategist
  • Analyst
  • Or if you are strategically involved with data and want to generate added value.

The speakers of the webinar

The webinar will be presented by…

Verena Althammer

With her extensive background in digital marketing and data strategy projects, Verena has more than 7 years of experience successfully advising our clients in various industries such as pharmaceuticals, telecommunications, food and e-commerce. Her focus is on data literacy and enablement, among others. She holds a degree in sociology from the Ludwig Maximilian University of Munich.

Dr. Julius Kayser

Julius has more than 10 years of experience in the development and implementation of data-based solutions, as well as in management consulting for data-driven decision-making. As Senior Consultant Data Strategy at FELD M, Julius is an expert in all strategic issues related to data, activation and optimization. He completed his PhD in physics in the field of quantum information and quantum computing.

Go to the on-demand webinar data literacy

If we have piqued your interest, register here and you will immediately be sent the link to the free webinar. You can watch the on-demand Data Literacy webinar at any time that suits you.