Master Class Data Strategy

Master Class Data Strategy - what it's all about

The big players such as Netflix, Amazon and Google are leading the way, and many companies also want to become more data-driven and make more out of their data. To achieve this goal, it makes sense to focus not only on data and technologies, but to embed a comprehensive data strategy in the company. In doing so, there are often some hurdles to overcome, and areas to work on other than the two mentioned above.

In this Master Class around data strategy, you will learn which elements are important for the successful implementation of a data strategy. You will learn the process for creating a data strategy and gain insight into what obstacles you may face and how to overcome them.

FELD M’s experts will give you examples from daily business and share with you their experience gained on numerous data strategy projects. Additional perspectives are provided by guest speakers from their respective fields of science and business.

In addition to expert input, you will work on elements of data strategy in group sessions during the Master Class. They can also bring in their own company cases and thus directly implement and apply what they have learned in a practical way. Questions that arise can be answered directly.

Join us for the Master Class Data Strategy with knowledgeable experts, interesting best practices, lots of interaction and fun networking.

This is for you!

Would you like to finally take a more strategic approach to the topic of data use in your company? Perhaps you have already realized that a data strategy is needed? Would you like to better understand what it takes, besides the sheer availability of data, to really transform your company into a data-driven enterprise? Then you’ve come to the right place!

This 3-day Master Class is for anyone who wants to deepen and develop their knowledge around data strategy. We focus more on the strategic business area than the operational IT area.

You are a…

• Manager from the business-side, such as marketing, sales or product
• Team lead (all responsible persons from the data area)
• Data Strategist
• Analyst
• someone who is strategically involved with data and wants to generate added value?

Then you are very welcome!

The Program of the Master Class

During the three days, we will teach you the importance of data strategy, the most important success factors as well as examples from daily business. In addition, we will show how the development of a data strategy works and which topics need to be considered.

On the first day, you will get an overview of the elements of the data strategy framework and we will start with a deep dive into the topic of goals & use cases.

The second day is dedicated to technology, data and analysis. In addition to one of the topics, a guest speaker will give a lecture.

Last but not least, the topics of organization and enablement will complete the data strategy framework on the third day and will be illustrated by interesting insights from a guest speaker.

Here you can find the detailed program of the master class.

The most important facts

• Date: April 18 – 20, 2023
• Hours: Daily from 9:00 am – 5:00 pm
• Participation fee:
  • Early Bird price of Euro 2.600,- plus VAT (on invoice) up to and including 28.02.2023
  • Regular price of Euro 2.900,- plus VAT (on invoice) as of 01.03.2023
• Remote via MS Teams
• Small group with a maximum of 15 participants
• Course language and materials in English

We are looking forward to three exciting, instructive and beautiful days with you!

The team behind the Master Class

The data strategy team of FELD M is the team and the engine behind the Master Class Data Strategy – be it as speaker, as organization talent, input giver or presentation magician:

• Alexander Eiting
• Annika Dudenhausen
• Anne Diessl
• Antje Ebner
• Dr. Isabelle Kes
• Dr. Julius Kayser
• Laura Winkelbauer
• Verena Althammer

Guest speaker:

Prof. Dr. Eva Anderl is a professor at the Faculty of Business Administration at Munich University of Applied Sciences. She teaches and researches at the interface between marketing and data science. Before her call to the Munich University of Applied Sciences, she supported a large number of companies as a consultant for data science and data strategy in using their data in a targeted manner.

Guest speaker no. 2 – will be published soon

Be part of it!

If you are interested in attending the Master Class Data Strategy, please register here: